If there are two people who've taught me anything this last year it's Martin Shervington and Mark Traphagen.
And I'm not talking about just the platform itself.
Yes, I am talking about the giving freely of quality information to help novice and intermediary users of Google+ alike get to grips with Google's social layer.
But moreover, it's the 'giving freely' bit that's the important takeaway, here.
They are both consultants in the real world, Martin with his marketing and coaching and Mark with his SEO insight at Virante, yet they find so much time for others it's untrue.
Their selflessness is the very essence of Google+
In the communities they run and moderate, in the stream and on YouTube, you'll find these two guys everywhere offering advice as if it was their God-given duty to do so.
So when you get one, Martin, interviewing the other, Mark, in an hour-long+ hangout talking about the whole future of Search and how Plus is going to be a huge part of everything Google does, you really ought to set an hour aside to view it.
Watch, listen or read the Mark Traphagen interiew
If viewing the video is a problem, there's a podcast or the transcript (with added tools) you can download, too.
Furthermore, they're joined on the hangout with other Google+ heavyweights, all contributing to the interview with their own insights and opinions.
If you're a
webmaster wondering whether Google plus is worth the hassle of setting up "another social media account"
copywriter looking to be found in SERPS
newbie just wanting to know how best to use Google Plus
this interview answers all of your questions and some...