Jul 2
How to Win Direct Bookings on Google Hotel Metasearch
When a guest searches your hotel on Google, they see your direct rate sitting right next to MakeMyTrip, Booking.com, and Agoda. If your rate is higher or worse, not showing at all the OTA wins that booking every time. This guide covers the 4 steps independent hotels need to start winning direct bookings on Google Hotel Metasearch: fixing rate parity, connecting your booking engine to Google, speeding up your booking page, and offering incentives OTAs can't match. Full blog: https://apycue.com/blog/how-to-win-direct-bookings-on-google-hotel-metasearch