#googleshowcase

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Google Showcase Ads, Setup Guide & How It Works | ғᴇᴇᴅ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ

In this article I will delve in the new Google showcase ads, this article will cover both what it is, the benefits and how to set it up. Benefits The benefits of using showcase ads are : Discovery Ads Showcase ads are triggered when a generic search term is searched, as the customer is unsure of what type of brand, product type etc... to look for. It allows you to show your products. This is a great way for people to discover your products and brands. Show related grouped products Another great feature is that you can show related products, lets say someone is searching for hoodies, than you can show a whole range of hoodies. It is recommended to start with around 100 products to see which ones work best. Free first click The first click on the showcase ad is free, you are only charged when a product or link is clicked. Or when the person has been in the showcase section for more than 10 seconds. How It Works A showcase ad is displayed in Google's web