Google the Whopper
Burger King has people asking is marketing becoming too invasive. Burger King will start airing a TV commercial that is designed to activate Google voice-controlled devices. Burger King doesn't feel this approach to marketing is too invasive. A Burger King Representative said, “Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices.” The commercial is designed to activate these voice-controlled devices of the viewers watching the commercial. The Burger King commercial uses a specific line that will activate Google voice-controlled devices. OK, Google, what is the Whopper burger is the line that activates the devices of the viewers. Viewers of this commercial who have their Google devices reply to them what a whopper may have this happen a few times a week. Burger King may be attempting to use informative advertising in a way even though the whopper isn't a new Burger King product.
http://www.businessinsider.com/burger-king-debuts-whopper-ad-that-triggers-google-home-devices-reuters-2017-4
Dontrell Lawrence