CATCH OF THE DAY #52 Today, our Friday’s session will take place at GPY&R, Sydney. We are going to have a chat with Keith Newton, Chief Planning Officer. Who is Keith? Keith recently returned to Australia after 12 years in New York. During those years, Keith ran the strategic planning department of Young & Rubicam on Madison Avenue, and was their Manager of Creative Strategy Worldwide. For six years he was a worldwide Group Planning director for Ogilvy New York working with global clients such as Nestle, Coca–Cola Co, Kodak, DuPont, William Grant (Stolichnaya), and SAP. He was recently involved in repositioning global brands for four of these companies. For the ANZ region, Keith also runs Brand Asset Consulting which houses BAV, Y&R Group’s proprietary brand management tool and global database. MEETING GENIUS HEADS.
