Packaging of ASIA herbal cigarettes
ASIA cigarette packaging design project. In this work, I wanted to convey the oriental minimalism that Japan is famous for. This country has a huge cultural tradition that inspired me to create a minimalist design with a distinctive central element - the name ASIA. I tried to remove everything superfluous that could distract from the process of contemplation, enjoying the taste and aroma. A little bit of Zen in every package!
On the reverse side, the name has no color, they are squeezed out, it can be felt tactilely. Holding the package in your hand, you can close your eyes and focus on physical sensations, guessing the name with your fingertips, and this is already meditation.
Black and white colors refer to the harmony of Yin-Yang. The red color symbolizes the author's signature, in this case it is the manufacturer's brand.
https://www.behance.net/gallery/155937847/Packaging-of-herbal-cigarettes-ASIA
