When one of your all time favourite brands sets up shop in the streets of your hood, you basically have a photo love-in ♥️ • @teslamotors is a best-in-class luxury brand that's changing the world by reimagining the automotive industry (notwithstanding the fact I can't afford what they're selling... yet). As one of #freyawilliams #greengiants, #tesla is a multi-billion dollar company that has successfully commercialized a fully electric vehicle and sold it to serious car enthusiasts, a consumer segment that doesn't necessarily self-identify as raging environmentalists. Design, performance and aspiration before environmental impact. When we make amazing consumer products using insanely good branding and luxury design, we win people over with sustainable solutions to complex issues, like climate change. Now, if only I could get behind the wheel here 😍 What brands are inspiring you this week? (at The Ritz-Carlton, Toronto)