New Campaign, Co-Directed for @australias_southwest / @303mullenlowe It's important to break stereotypes and shift the societal narrative about age, beauty and empowerment. . This campaign gave us the opportunity to do that and is close to my heart: it was a conscious creative decision to celebrate and honour the brilliance of older women and we had a lot of fun making Queens on the Edge. It was a joy and a privilege and what's more, i got to cast and work with some of my dear friends that fit the brief perfectly! Creatively collaborating on mix medium pieces such as this was a great experience. I learned so much working alongside the wonderful Mr Dominic Pierce @gohtboigrams (Co Director / Editor). The whole team were great, talented and dedicated and this one really was a team effort from A-Z but special shout outs go to Emilia Jolakoska @emiliajolakoska our amazing producer who did so much tirelessly behind the scenes, Dave Le May @dave.lemay our super cool, ever ready, always open to ideas DOP as well as 303 Mullenlowe creatives Richard Berney @richbergs , Stephen Hansen @stephenhansen1 , Maya Halilovic @mayahalilovic & Zosia Kilpatrick who's vision we developed and endeavoured to bring to fruition. And of course, we could not have done any of this without our amazing, beautiful and tireless Queens!!! Roz, Berni, Lisa & Sandy. Thank you ladies!! #sayyourage #celebratingolderwomen #ageism #greywisdom #greynomads (at The South West Edge) https://www.instagram.com/p/ChPGX4itzTe/?igshid=NGJjMDIxMWI=
