Mar 12, 2013
Is this the first complete ad on Vine by Bounty?
In just 6 seconds, Bounty have successfully illustrated the strengths of their own product, the DuraTowel, over one of their competitors.
The Vine starts off with a classic pack shot and Audrey McClellan asking "So how strong is DuraTowel? before spraying a competitor hand towel and the DuraTowel with water to find out. No surprises which one won!
The DuraTowel is also said to be "3X cleaner than a germy dischcloth" and is billed as "the durable cloth-like picker-upper".
A great example of making best use of the short space of time to promote a low interest product. What do you think?