What Most Teams Get Wrong About GTM Growth
There’s a specific brand of chaos that hits US startups right when things should be taking off. The funding is there and leads are hitting the CRM, but under the hood, it’s a total mess. Marketing swears by their numbers, Sales is hiding out in "shadow" spreadsheets, and leadership is flying blind. It isn’t a talent issue; it’s a systems breakdown.
This is exactly where a GTM Engineer steps in to play hero. They take a disjointed GTM tech stack implementation and turn it into a revenue machine that actually scales. Instead of just throwing more tools at the problem, they build the automation that connects a first click to a closed deal.
The real story isn't the software it’s the friction they remove. When a GTM Engineer cleans up the flow, the firefighting stops. Sales cycles shrink because the data is clean and handoffs are automated. It’s the difference between a business that’s just "busy" and one that’s built to win.