#gusman

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Russia famous journalist Mikhail Gusman awarded World Council of Journalists' Media Award (PHOTO/VIDEO)

BAKU, Azerbaijan, November 9. Famous journalist and media manager Mikhail Gusman has been awarded the World Council of Journalists’ Media Award, Trend reports. The award ceremony took place on November 8 in Alanya, Türkiye. The award was presented by Omer Kocaman, Deputy Secretary General of the Organization of Turkic States. During the event, it was noted that Mikhail Gusman held key positions…

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Gusman

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Social Data

Social media sites are now the holders of massive amounts of data.  It became clear they would need to improve the data and statistics offered to their users as well.  By giving administrators management and analysis tools, they will be able to use the data to their advantage and in turn, continue using the social media tools.  Data mining in social media is fascinating when you think about how far we’ve come with technology.  Social media allows organizations and businesses to access data on a level like never before.  This data can be used to better business and engagement with customers and hopefully, future customers.

Digging into the blogosphere aspect of Dr. Sun’s lecture was interesting, especially identifying influential nodes.  Essentially seeing how influenceable someone can be to their audience. Companies are able to use blogs to further reach and influence, but as Dr. Sun mentioned it can be hard to data mine here because of language ambiguity.

I honestly never even heard of Hootsuite until recently.  It was built as a platform so people can post, access their social media data and other data they might be interested in.  I kind of laugh a little when I think of Hootsuite, having all their stuff on Hootsuite, for all their other Hootsuite social media accounts.  It’s almost scary to think how much is out there and how companies can use and see everything you do.

I also liked learning about Altmetrics this week.  Great way to tap into popular topics or interests that can help generate detailed collections.

The NY Times just posted today about a tech companies specializing in helping restaurants in delivery services.  Customer data can help these places.  There is just a massive opportunity in data analytics to be used for good but we must unfortunately acknowledge that data can be used in the wrong hands.

- Amanda Gusman

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Social Commerce Gold Mine

I find social commerce fascinating.  There is so much potential for capital if social media tools are used correctly.  The audience is immediately connected to your brand.  Reviews and ratings are so easily accessible nowadays.  If someone had a great time at your institution or loved your product, you’d want them to be able to tell everyone they know, social media allows this.  Then when others see these positive reviews on social media sites, they’ll be more inclined to purchase or at the very least, click onto the companies own webpages or apps.  You can have the complete other end of the spectrum as well though, negative reviews.  But beware of fake reviews!

The new generation of tech users are very app-friendly. Tablets and smart phones are used every day with apps, by younger people and used in schools.  Sadly, I’m sure marketing companies are already researching how they can get them to purchase their product.

This new technology allows deep connection to the product.  Users can now evaluate throughout their whole shopping experience.  These applications are being used by consumers more and more. We now have simple clicks to products. If I want to buy an island puzzle on Amazon, I go to my phone app, type it in, see one I like and boom.  Odds are, most people are using apple pay or have other forms in which they are saving their cards.  Retail is instant, no store hours required.  During COVID19, more and more people seem to be shopping from home. This article discussed how people are shying away from in store shopping. Authors studied “social commerce-based marketing in Pakistan,”. Companies not exploring ways to maximize their social commerce will be slow to the races.

-Amanda Gusman

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Artists Social Entertainment

This week learning about social entertainment, I decided to take a look at the band Dispatch’s social media accounts.  There have been a lot of artists struggling right now and many musicians have felt the blow of COVID-19 with canceled concerts and loss of revenue.  I have loved this band for years and they have always been a proponent of free music.  They started out as an indie college band and greatly gained in popularity due to Napster, a file sharing services launched in the early 2000’s.  While some artists hated this service, (Metallica sued them), bands like Dispatch, the up and comers, with no voice and no platform, saw Napster as a huge opportunity to reach a wider audience and connect with more people.  This band uses their voice to write about social justice issues, the environment, war, politics.  The stories are personal, as they may tell you at a concert you go to.  So what is Dispatch doing now?  With even more platforms during a global pandemic?  Well like many artists they have bene writing and an album dropping in May. Here you’ll see they check in with their fans and release a new single, “Pour Into You”.

The link in their bio brings you here where you can easily access their latest tunes. As we saw and read in the module this week, for YouTube there is an argument to be made it fits into the social community, social publishing and 'social entertainment zones.  I would agree.  The idea of people having their own channels of influence is very appealing.  You can create a platform, gain subscribers and get to a level where you have brand sponsorships.  People have become YouTube stars with millions of dollars in net worth.

Dispatch doesn’t use YouTube in this way really.  They want to connect.  It’s about the music.  I probably buried the lead a little here but you can get their entire discography for FREE if you wish here: https://dispatchmusic.com/music. Yes, they still are perfectly okay with their music being shared for FREE.  Simply add your email.  You can of course pay for the music if you wish to support artists!

Most of their posts on YouTube are for their music videos or live videos. There are some fun split screen sessions!

The world of social entertainment for musicians like Dispatch I think has grown stronger during COVID.  Without concerts artists have done more live streaming it seems than ever before!  By combining certain aspects of social media interaction and video service they found a community.

- Amanda Gusman

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Social Justice in Social Media

A platform and a mic and the power it can yield.  Inequity is nothing new, it’s been here, and no amount of lights, cameras, action can silence it.  The NCAA learned this the hard way.  When it came to light the women’s teams in the NCAA women’s basketball tournament, were provided with mere dumbbells and sanitized floor mats, Sedona Prince of Oregon took to her Tik Tok to say no more.  She then posted it to Twitter.

The mens team’s weight room was significantly equipped better with significantly more space.  Many NBA and WNBA players took issue with the NCAA and many have had their own battle with the organization as former college players themselves.

There is now is significant movement among current NCAA players creating posts consisting of #NotNCAAProperty.  They do not believe the NCAA should be allowed to control them in the ways they do now. Kyrie Irving has not steered away from social issues and voiced clearly how the NCAA’s behavior was unacceptable and women’s equality and respect was long overdue.

The Ted talk on crowdsourcing talked about how if you create environments where people can connect on issues, people will come to you.  People are using these platforms to not only reach their target audience but to also reach across the aisle for change and equality.  - Amanda Gusman

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Brand Authenticity to Brand Failure

I was particularly drawn to the discussion of trying to understand authentic content.  As Dr. Sun pointed out these lines, more than ever, are being blurred. The truths might now be hidden under the guise of sponsorships and endorsements.  The internet has created holes for fake content to breed and rise.

Forbes wrote about brand authenticity and how in a recent survey people said brand authenticity was important to them in deciding their brands.  I personally would put myself in this category. If I believe in a certain brand and their message, I will most likely support that brand.

The web of public opinion is fierce.  Anything you post on social media sites can be met with scrutiny.  Take the Sonic the Hedgehog debacle.  After years of filming and working on the animation release of a new film a couple years ago, there was intense fan backlash after the original trailer was released.  They did not like the animation and felt it was cheap.  The backfire was so remarkable it forced Paramount Pictures to completely redo the animation.

Sonic fans knew their Sonic and what they wanted and expected of a newer 2020 film.  They expected better.  Paramount also knew what they wanted, a successful franchise, and was quick to listen to the fan outcry.

I’d be interested to know whether or not the outcry actually helped gain attention to the film.  I wonder how many people went and saw the film AFTER the public outcry.  While Paramount may have lost money on reproduction, they may have also gained some other Sonic fans.

Companies must listen and be aware of their target audiences to prevent brand failure.  This article explored some of the most infamous brand fails.  I have always been drawn to the John Carter film fail. I may have been the only person I knew back in 2011 who was excited about this film.  But unlike most people, I had been a fan of this story for years, which stems from an Edgar Rice Burroughs series.  I am a huge ERB fan and knew immediately what this film was when I saw the trailer.  For a full rant on John Carter gone wrong visit here where the author argues it “wasn’t a popular enough brand to be successful”.

-Amanda Gusman