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Paris Agency CLM BBDO Delivers a Drowning Experience
Paris Agency CLM BBDO Delivers a Drowning Experience
When I mean a drowning experience, I mean it quite literally. The Paris agency CLM BBDO created a first-person interactive simulation as a life-jacket PSA for the marine clothing brand, Guy Cotton, based in France. This ad, “Sortie en Mer” or “A Trip Out to Sea” is about a man accidentally thrown off his boat in the middle of the deep sea without a life-jacket.
You hold the man’s life in your…
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