Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called H.266/Versatile Video Coding (VVC), it’s specifically designed for 4K and 8K streaming and reduces data requirements by around 50 percent compared to H.265 HEVC (high-efficiency video coding).
this is an important advance in data compression:
Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called H.266/Versatile Video Coding (VVC), it’s specifically designed for 4K and 8K streaming and reduces data requirements by around 50 percent compared to H.265 HEVC (high-efficiency video coding). At the same time, the improved compression won’t compromise visual quality....
this is also huge:
The company developed the codec in collaboration with partners including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm and Sony. It will be licensed by the Media Coding Industry Forum (MC-IF), a group with 34 major member companies. The aim there is to avoid the kind of licensing squabbles that plagued the H.264 codec a decade ago.