#h2wg

[krispykroissant]

Original Content #1 (Week 12)

"Post a tip or trick you are offering in your guide that is useful to all of us!"

The broadest tip that I'm offering in my How to Write Guide is "Use tags/hashtags/emojis/prompts in your caption/title". I think this generally works throughout all of social media, regardless of the space/discourse community. Tagging relevant people/accounts, providing hashtags to relevant topics and other subgroups, using emojis to liven up the caption, and prompts to drive engagement from the audience in the comments section are all beneficial for increasing engagement. I came to this conclusion based on my data analysis of the three accounts I followed, and it seemed to work for every single account. Using this tip for my sample video, in addition to the two other tips I made for my How to Write Guide, did in fact work for spreading my content to more audiences.

Jack Bates is currently touring with the Smashing Pumpkins as their bassist. He was one of the first few people to like my post because I tagged the Smashing Pumpkins and Billy Corgan's Instagram pages, as well as included hashtags relevant to the Smashing Pumpkins.

[krispykroissant]

Original Content #3 (Week 11)

"What did you learn about content strategy that you want to highlight in your How to Write Guide?"

The three things I learned about content strategy, that are most relevant to the three accounts I followed, are:

Knowing the audience and catering to their likes/interests

Choosing humorous video themes/plots and using less dialogue

Utilizing tags, hashtags, emojis, and prompts in the caption

All of these generally impacted each content creator's performance and audience engagement positively, garnering more likes, comments, or both. That's why these tips are important to include in the How to Write Guide.

[krispykroissant]

Original Content #2 (Week 11)

"How will you integrate your created content so it's meaningful in your How to Write Guide?"

The goal for my How to Write Guide is for it to be meaningful to my specific audience, which would be the three content creators I've been following since the beginning of this project. This means that the content I've created was made to catch the eye of those three accounts. The same way I devised the content strategy based on the content creators was how I made my sample video.

Showcasing the sample video and then picking it apart bit by bit to demonstrate the content strategy I used is what should be meaningful to my audience given that it is all useful and relevant to their content strategies already. Not all three of the content creators used all of the concepts I combined for the content strategy, so at least one or two of the three tips and tricks I'm giving them should be new or build on their current content strategy.

[krispykroissant]

Original Content #1 (Week 11)

"How are you rethinking style to design your How to Write Guide for a content creator audience?"

Unlike the Content Analysis, where I used a professional, academic tone with lots of words and grammatical precision, my How to Write Guide feels more down-to-earth and casual. I'm not sure how well it turned out or if it's casual/easy-to-understand enough, but it is certainly shorter than my Content Analysis because I used significantly fewer words.

Similar to my Content Analysis, I used an artsy Google Slides template to make it more visually appealing, while also adding my own elements like pictures, videos, clipart, etc. I also tried to make it more like a how-to guide than a research essay to match the needs of this assignment.