Importance of making hallmark jewelry compulsory for quality assurance
Jewelry is the most coveted possession in any woman's wardrobe. Around the globe, jewelry has been occupying an important part of dressing and styling for both women and men. Any special occasion like engagement or wedding is incomplete without proper jewelry.
For centuries, Gold is dominating the section of precious metals in India but with the effect of globalization and international fashion trends, platinum and silver jewelry has also emerged as the most preferred jewelry amongst the Indian women.
For every people out there being fashionable is a signature of their individual style statement and a jewelry piece plays a vital role to add an extra spark in their personality. The purpose of buying jewelry is not only limited to flaunt one's style but for many, purchasing jewelry of gold, silver, platinum and other precious metal and stones are fixed as a long-term future investment.
For any customer buying valuable ornaments of gold, silver, and platinum is a matter of big investment. So it is important for the customers to stay aware before investing in any jewelry items.
Every nation around the globe is having their own standard to measure the purity of any metal. India is also not an exception to implement its own standard to check the authenticity of various precious metals.
The honorable Government of India announced in the year 2017 that from 2018 onwards only hallmark jewelry will have the valuation and all the jewelry retailers are bound to sell only authentic hallmark ornaments.
It is vital for the unaware individual and customers to know why jewelry hallmarking is important. So let's find out the reason below:
1. An owner of hallmark jewelry will receive 100% valuation while selling.
2. The BIS hallmark of gold and silver jewelry denotes the purity of the metal which is an assurance that the buyer is taking home the guaranteed quality ornaments.
3. For purchasing platinum ornaments in India the stamp of 'Pt' denotes the purity of this rare and precious metal.
4. Jewelry without hallmark will only get 70- 75% valuation while selling.
5. The "BIS" hallmark for gold and silver jewelry and the "Pt" stamp for platinum jewelry ensures the global acceptance of the ornaments.
6. Buying hallmark jewelry assures of buying high carat metal.
7. Moreover, hallmarking protect the customer of victimization from fraud dealers and sellers.
8. Jewellers selling authentic hallmark jewelry will provide a clean image among the customers regarding their capability and commitment to offering only quality jewelry to the customers.
While buying gold jewelry conscious customers in India look for the authentication mark on the jewelry pieces. This authentication mark includes the Bureau of Indian Standards (BIS) hallmark logo, Purity of the metal in terms of carat, the logo of hallmarking centre, jeweler's identification mark, and the year of hallmarking.
In India, the hallmark standard is also applicable while purchasing silver jewelry too. The hallmarking technique on silver items too was implemented by the Bureau of Indian Standards (BIS) responsible for standardization, certification, and Quality to determine the purity of the silver. The authentification mark includes the official triangle logo of the BIS, the fineness of the metal, years of making, and the jeweler's identification mark.
Another priced metal that is platinum also holds authentication symbol 'Pt' that assures the purity of the metal or the platinum jewelry. The Platinum Guild India Pvt. Ltd, the Indian counterpart of Platinum Guild International is the certifying body of hallmarking original platinum jewelry in India. Every authentic platinum jewelry has a 'Pt' logo followed by the carat of the metal.
The hallmarking of the above-mentioned metal includes an important part .i.e. carat. Carat is denoted by a triple number. The carat marking of 999 indicates that the jewelry piece is totally pure while less than 999 denote that along with the main metal some base metal has also been added. In general, pure gold and silver is a soft metal to use as an ornament as they are vulnerable to damage and tamper. That is why some amount of base metal is added to give the jewelry a durable finish.
For customers, who loves to shop from national and international online jewelry portal needs to be cautious. Some jewelry brands, selling online jewelry will try to sell away the products to the customer by showing their personal verified logo on the ornaments. To avert this kind of illegal dealings, purchase of hallmark jewelry has been made mandatory.
The market price of certain assets like the luxurious cars, phones are meant to decrease after certain years but the prices of metals like gold and platinum are soaring rocket high and are the most reliable assets for most people to make a lifetime investment. So investing in certified jewelry pieces is the most secure way to fetch a profitable number while selling them in future.
