Enjoying the vibe here at Hamilo Coast - Pico de Loro Cove. ⛱️🌊
July 22, 2023

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Enjoying the vibe here at Hamilo Coast - Pico de Loro Cove. ⛱️🌊
July 22, 2023
Hamilo Coast and WWF: partners in eco-tourism and sustainability
Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices.
Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.
2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.
This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development.
Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.”
This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.
For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystems and resources.
Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.
Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change.
Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity.
Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris.
For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.
Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.”
ABOUT HAMILO COAST
Hamilo Coast is a master-planned seaside residential community in Nasugbu, Batangas. Developed and managed by Costa del Hamilo, Inc., a subsidiary of SM Prime. It is approximately 90 minutes from Manila via Cavitex and the Ternate-Nasugbu Road. For inquiries, call (632) 7-945-8000 or visit www.hamilocoast.com.
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Hamilo Coast: Premier gateway to ‘Philippine Riviera’
Hamilo Coast: Premier gateway to ‘Philippine Riviera’
Pico de Loro Cove is the maiden community of Hamilo Coast, the premier sustainable beach resort town of the SM Group in Nasugbu, Batangas Over the holidays, our family enjoyed the sea and sand of several beach properties along the Batangas coastline. Property development in Nasugbu, Batangas has grown immensely through the years. Hamilo Coast is the premier seaside development of the SM Group at…
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“ I can still hear the waves.”
by: awesomesunmoonandstars
Open Water Swim Marathon Highlights Protection of Verde Island Passage
Open Water Swim Marathon Highlights Protection of Verde Island Passage
Press Update:
Six legendary Pinoy open-water athletes swam together to promote the protection of the Verde Island Passage (VIP) and educate the public about the need to conserve Philippine coral reefs.
World Wide Fund for Nature (WWF) Hero of the Environment Atty. Ingemar Macarine, Frank Lacson, Betsy Medalla, Julian Valencia, Moi Yamoyam and Miguel Villanueva swam an open-water swim marathon…
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There’s nothing that stuck in my head more during the International Coastal Clean up Day event than the idea that the simple act of throwing a candy wrapper in the street would add up to a heap of harmful trash in the ocean. That eye opening statement is what I want to stress more than anything else in this article, as the whole trash crisis really starts with one person. That unmindful act of throwing a tiny cigarette butt in the street can lead to a bigger, irreversible problem. During the celebration of the the International Coastal Clean Up Day hosted by WWF at Hamilo Coast last September 19, 2015, it was explained that the garbage pile up in Manila’s coastal waters eventually floats to Hamilo Coast after. These are tiny pieces of garbage that begins in Manila Streets. So it’s not just the obvious oil tankers, dynamite fishers, or residents of shanties who live along the bay area that poison our seas, but also you and I are to blame for the destruction of our seas.
WWF admitted that this yearly activity of cleaning up the coast is merely a symbolic event to show people the harm they are doing to the ocean, our source of food. The International Coastal Clean Up Day is also a reminder for people to take responsibility over their trash disposal.
“Trash in the streets, end up in the ocean,” reminds WWF official as he shares updates on the progress and statistics of current habits. He shared the top polluters of the ocean were namely plastic wrappers, plastic bottles, . But the big winner of the top polluter award of the Philippine seas are . . . cigarette butts. You heard me, smokers, you are the major culprit for 2015. Cigarette butts were most collected trash this year. If you don’t care about your health, at least care about what you are collectively doing to our oceans.
Personally, I have noticed a lot of shampoo sachets, a boot, glove, and soda cans among the gunk of other forms of matter lying beneath the sands of Papaya coast mangroves where we were assigned. Members of the Armed Forces of the Philippines were also around to give a helping hand, among other volunteers. Amid the fun gathering that brought the media, volunteers, Hamilo Coast management, WWF members, AFP together as one in helping mother Earth, the stark reality remains that our oceans are dying with fishes and other sea creatures reducing in great numbers with the destruction of the corals. This is something we should always keep in mind the next time we throw away that harmless candy wrapper or tiny cigarette butt out the car window. We must correct that irresponsible habit now, keep the garbage in your bags and pockets until you find the proper place to throw it. Let the children see this example of good behavior. The solution begins with this small step.
WWF-Philippines and Hamilo Coast have been long-term conservation allies since 2007. WWF-Philippines and Hamilo Coast have so far implemented initiatives on coastal resource management, sustainable property development, solid waste management, ecotourism, and renewable energy. In 2014, Hamilo Coast hosted the celebration of Coral Triangle Day, which highlights the need to conserve the rich marine resources of the Coral Triangle, the planet’s hotbed of marine life.
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Trash in the Streets, End Up in the Ocean There’s nothing that stuck in my head more during the International Coastal Clean up Day event than the idea that the simple act of throwing a candy wrapper in the street would add up to a heap of harmful trash in the ocean.
Hamilo Coast, Pico de Loro