I just saw a dust bunny slowly rolling along the floor. It was mesmerizing, beautiful, almost coming alive as it slowly made it’s way down the hall, gracefully gliding along the surface like a freshly animated spirit, effortlessly nestling itself along the base of a well-loved cat scratching post, finally taking a moment to rest. Truly captivating. What does this have to do with advertising, you ask? Well, as wonderful as this visual joy ride was, that dust bunny never served up a strong call to action! So, while I was visually stimulated and uplifted, I had no clue what I should with that feeling. And I blame this lack of urgency for the fact that I did not have even the slightest urge to grab a vacuum at any point during this delightfully distracting experience.