Mar 16, 2017
The Alchemy Collection: The Genesis of Design from #abccarpetandhome. This is my fifth campaign with the amazing @angelagruzka at abccarpetandhome. Collaborating with Angela over the years has been a highlight for me, as it is truly art in advertising. For this campaign we decided to shoot in a cavern 500 feet underground and 3/4 of a mile in to achieve 6 final images for the 2017 Campaign. Two nights, 3 shots a night, cold, damp, wet, and dark made it challenging but exhilarating and deeply, deeply satisfying. _ _ #abccarpet #abccarpetandhome #alchemy #rug #carpet #howescaverns #howescavern #artforcommerce #artinadvertising #hasselblad_official #hasselbladh6d50c #Photography #Create #Creative #Photographer #Makeart