Remember when you were young and your friends and family would go on a trip and bring back something with your name on it? Well, I never had that luxury. Thank you, Dad, for being so adamant about giving me a name that is wildly unpopular. However, Coke capitalized on this idea by printing the 150 most popular names in Australia on their Coke bottles, giving you a chance to share a Coke with Kate....or Stephen, Laura, Matt, Mel, Luke, Rob, Tom, Alex...the list goes on.
However, for those of us who understand what it feels like to never have anything with our name on it, the company also offered to personalize cans of Coke for people with "weird" names at participating grocery stores.
Coke isn't the first brand to think of this. Jones Soda has been using consumers submitted photos on their bottles for years and many other brands offer customization opportunities on their websites and in promotions.
While it may be cool to see your name and picture on a Coke bottle, will it really make you want to buy Coke after the regular visuals go back on the bottles? We shall see. I wish I could fly to Australia and get a can of Coke personalized for my name...even though I'm a Pepsi girl.