The "science" behind Healy, a lesser talked about MLM
Hey everyone, I found a new MLM appearing on our version of craigslist. Because it’s not mentioned in the MLM list I thought I would do a writeup as I already looked into it. So today I will talk about healy. I started this write up months ago but didn’t have the time and energy to finish it. Because someone asked about this MLM earlier this day I decided to at least finish what I already got. So if prices are off, it’s because they’re a few months old.
This one is a “science” and “medical” MLM and because I’m into these fields it spiked my personal interest to see what they’re up to. So this writeup might be a little different than the usual. I’m going to look into their “science” and their wording as both are in their way really interesting to me. Everything I cite is taken directly from the company’s official website, no hun or third party involved. I solely used their English text. From the other languages I can read the content is exactly the same in every language but because in English most words have many different meanings their wording technique works especially well in English. Whenever I use “...” it’s something I put in quotation marks because I can’t take the real meaning of the word, >…< marks citations directly taken from their pages.
TL;DR: It’s an MLM providing frequency related supplies in form of programs:
A tool with an app to control it with programs named >Gold Circle<, >Chakras< or >Deep Cycle H< using >Individualized Microcurrent Frequency<
A nutrition app providing >Digital Nutrition< with >Individualized Microcurrent Frequency< (basically they claim the app analyses the frequency of individual vitamins and minerals for the harmonization of [the] Bioenergetic Field)
A kit for pets, a watch and several advice and coaching app programs
Their business model is the same as other MLMs, having independent promoters/consultants with their own referral numbers. Since it’s the same stuff as always I won’t go more into their business model.
Cheapest tool (if you ask me, they’re all the same machine) goes for 496.23€, the most expensive one costs 3,966.27€.
Of course the app programs cost extra and are a subscription service (cheapest is 9.52€/month going up to 34.51€/month and of course you can buy extra app modules with the most expensive one being 455.77€).
The pet stuff goes on top of everything and costs “only” 58.31€ for 2 flat sponges (yes, the ones you use in your kitchen and cost maybe 2€ for 5 big ones while these are only 5x5cm), 3 bands to strap the device on your pet and 2 conductive silicone pads.
TL;DR over. If you’re interested in my thoughts about their “science” and their wording techniques within the “we can’t be made responsible for what people read” field, you’re welcome to follow me down the rabbit hole of electromagnetic frequencies, legal misinformation and manipulation.
As you most likely already assumed by the company’s name, they promote not only wellness stuff but “medical” devices and therapies. Because providing medical therapies without any license and selling any kind of medical devices that are meant to interact with the body without a special permit aren’t allowed and heavily fined, they’re adding disclaimers at the end of their pages that their programs >are not medical applications< and their whole talk about how their products work wonders are >for reference and educational purposes only<.
What educational purposes you ask? Well, it’s fake biology mixed with fake medicine just sprinkled with enough real facts and pictures of laboratories, cells and smart looking people that it sounds believable for anyone who got a bad education or forgot most of their school knowledge. I don’t blame people for it because unlike me not everyone is into how cell activation works or how our body produces energy. There’s even a section called >about the science behind the Healy< where they explain how cells “work” and are “built” in a reeaaly simplified way. In fact so much simplified that it’s dangerous in my opinion. Especially since they start out at kindergarten speak “many cells much wow” and then suddenly throw around words like ATP, Golgi apparatus and cell membrane. None of it is exactly wrong, because it’s all so simplified it’s so vague that they don’t say anything wrong (fewer words mean less chances to say factually wrong things, right?) until their last point where they claim that our cells can open and close via >a kind of magnetically controlled valve mechanism<. That’s just wrong.
Everyone who’s not interested in why can skip to the next paragraph :)
I try to be as basic as possible so everyone can follow, so please excuse if I miss out details. I’m also not a native speaker so feel free to correct me when I’m wrong. Our cell membrane is like a wall around our cells. There are several “doors” that can be opened in certain cases. One case they’re referring to is an imbalance in potential. You can think about it like osmosis but with ions (electric “charged particles”, they can be positive or negative). Our cells don’t like a huge difference between inside the cell and outside the cell. So if you have 5 positive and 2 negative on one side and 3 negative and 1 positive on the other side, the membrane will open a door, letting out some positive and letting in some negative to even everything out. Again, this is also oversimplified. Just keep in mind this door opening happens because there is a difference between inside and outside.
What has a magnetic valve to do with it? Well, nothing. Magnetic valves come on two versions: always open and always closed. Always open means: If you don’t activate the magnet inside the valve by supplying electricity, the door is always open no matter what’s on each side of the valve. Always closed works the other way: The magnet keeps it closed until you supply electricity which causes the valve (door) to open. Again, not caring what’s on each side.
What do both have in common that they make this jump? Honestly, I can only guess that they tried to find a way to make their quack sound plausible. From what they’re writing their argumentation goes: electric potential difference -> renaming it to voltage, something most people have heard somewhere -> adding the word valve as a technical term -> valve + voltage = magnetic valve (?).
And because it’s so purposefully misleading while all is needed to be on the “legal” side of law is a small disclaimer most people won’t notice/read, it’s making me really angry. They’re extremely good at avoiding any substantial claims one could sue them for all while bringing their message across. They must’ve paid good money on copywriting and lawyers.
Another loophole they use is going into animal therapy as this field isn’t as heavily regulated as human medicine. And if it happens that you use the clearly meant for animal devices for yourself, it’s not their fault (we all know it is their fault). Just thinking that someone would put a stupid sticker on their sick pet instead of going to the vet – just no.
In their “science” section they name two men, who are coincidentally already dead, and call them the men who >laid the foundation to [healy’s] work<. One of them was a professor so they must be good and everything here legitimate, right? So let’s look into them:
Prof. Robert O. Becker (1923 – 2008) worked at the Upstate Medical Center in State University of New York, Syracuse. Sounds nice, doesn’t it. So, what is he famous for? He was an orthopaedic surgeon researching in treating difficult bone fractures. Back in the ‘60s he also researched how electricity might provide benefits in fasten the regrowth of bone. But that’s not what this company cites him for. To make it short: None of his non-bone related theories and treatments made it into practice and up to this day there is no evidence that they might provide any benefit. But hey, he researched electric potentials in organs and how they might help to regrow extremities in humans. He made a test with one male rat, but the small guy never got his leg back. (For anyone interested, here’s the paper: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1806700/) He was also one of the first big voices against power lines and claimed these might be harmful for humans.
Björn Nordenström (1919-2006) was a Swedish radiologist with specialising in cancer treatment. Interestingly nearly all sources I could find about him were from “alternative medicine” – or to call it by its name quack medicine – providers. His relationship with electricity and medicine is based on him seeing artifacts in x-rays made in the ‘60s and deciding they’re coronas emitted by cancer cells. Yes, he started his trip into electricity at the same time as Becker. Nordenstöm’s ideas are mostly based on a book from the late 19th century and can be summarised as: Use electricity and nothing else to heal cancer. We’re not talking about using enough electricity to burn the cancer away, but low frequencies that will stimulate the cancer cells to just decide to die. Spoiler: It didn’t work.
Their “researcher” is Nuno Nina, a guy with no medical degree – or any degree I could find – and mostly famous for his “CellPower Water” and other frequency quack. All clinics or institutions mentioning him are his own, founded by himself. That’s not what I would call a reputable background.
What they did here is kind of smart. They chose two guys who have a real reputation in a different medical field and a quack side interest so at first sight the quack part looks like legitimate science. And for the third guy they created a reputation with money. Especially finding unbiased stuff about Nordenstörm, he’s framed as the misunderstood genius the other scientists didn’t want to believe out of spite, was kind of difficult and I already put in more time than the average person would.
Also note how they refrain from stating a direct connection between their devices and Becker and Nordenström. We don’t want any remaining family members suing, don’t we.
There is definitely much more to say about all of it, but I don’t know how much anyone else will be interested in any details. So feel free to add any further information or correct me if I said something wrong or misleading. Cheers o/
