Jul 27, 2011
Stimorol Orange Mint - "HeartGingers"
Using an integrated PR campaign, we arranged a flash mob of orange-haired people to distribute 40,000 samples of Stimorol’s Orange Mint gum at the Synergy Music Festival. It was a huge success as gingers finally got their time to shine. It was featured on numerous blogs and websites as well as winning a Bronze for PR and a Silver for Integrated Campaign at the Loerie Awards 2011.