Brand Essence Google Doc Link
https://docs.google.com/document/d/1Nro1GYjhUKEACnENW1e-stRwM8MpxZRx3ZVVUxkPSwY/edit?usp=sharing
This is a working document that we’ve reviewed and edited during the course of this paper in order to assure ourselves of the core of our brand as we work









