Sprite & Lebron James Uninterrupted Foundation with Tyler Hendrix
February 16th, 2019
During NBA All Star Weekend, Sprite has Launched a new flavor ‘Lymonade’ during a private charity event. Sprite brings on a new team of sponsors, with young producer Tyler Hendrix, to represent the new flavor in the Lymonade Arcade located in Charlotte, NC.
The Lymonade Arcade invited local charities, schools, and community groups to help create an immersive experience for guest to try the new flavor Lymonade first. Each guest who arrived to the arcade was required to donate one pair of tennis shoes or another donation to go back to the LJFF’s (LeBron James Family Foundation) Charity of choice, Samaritan’s Feet.
Samaritan’s Feet is a charity program that wants to inspire hope through the gift of shoes, the act of washing feet, and encouragement to those who need it most. Their goal is to create a zero shoeless child world.
Upon donations, guests had the opportunity to engage in discussions with of the UnInterrupted Leaders, interactive games, and surprise guest J.I.D.
Uninterrupted is Lebron James and Maverick Carter’s Multimedia Platform. Uninterrupted creates unfiltered insightful and entertaining content for their listeners. They show users that can be more than the odds that are against them
Sprite has choose Tyler Hendrix to be apart of Team Lymonade to bring excitement and a piece of his personality to the event. Tyler Hendrix, is a content creator who has played the role of a event host and music producer. Tyler and Team Lymonade advertised the newly launched flavor ‘Lymonade’.
Sprite Lymonade is the crisp lemon-lime flavor of sprite with the perfect splash of refreshing lemonade for the ultimate sensation.
Sprite crossed categories to provide its own version of a delicious lemonade, it provides the flavor of Sprite you love with 1% real juice for a new type of refreshment. Lymonade launched nationwide on February 18th, 2019.