#heraldist

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Super Părinți

Când un copil este diagnosticat cu o afecțiune severă, viața întregii familii se schimbă radical. Izolarea de ceilalți, distanțarea, teama de a fi stigmatizați, rușinea, sunt situații cu care se confruntă părinții copiilor cu boli grave. Din acel moment, părinții practic își dedică tot timpul îngrijirii copiilor. Însă, alături de ei sunt mulți oameni care vor să ajute și să îi susțină. Există…

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From today also on Instagram. Adjusting to new generations. My Instagram account: https://www.instagram.com/patrickdamiaens/

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... the more you can hear. #work #wednesday #heraldist #office #ilovept #drinkwater #apple #macbook

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Marketing philosophy

The more advanced your client’s marketing philosophy, the less chances to produce stuff that is interesting. A philosophy is a system, it has rules, tools and procedures. Rules, tools and procedures are an inhibitor for inspiration and the greatest enemy of surprise. And surprise is the essence of advertising. That’s why a university lecture will never be as exciting as a good concert. A great band doesn’t need a system to produce great music, it needs inspiration.”

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Client Service vs Planning

The difference between Client Service and Planning in advertising is fundamental. Using an analogy from mathematics, the former is preoccupied by finding the lowest common multiple, the latter is searching for the highest common divisor. Client Service is programmed to search for consensus by cumulating everyone’s opinion - clients, planners, creatives; planners are searching for the essential element that all opinions can be reduced to. Fundamentally incompatible.