#hetuber

[hetubers]

He Tuber: Understanding the Rise of Influencers on YouTube

He Tuber, a rising star in the world of YouTube, has been making waves with his entertaining and informative videos. With over a million subscribers, He Tuber has captured the attention of viewers with his unique blend of humor and expertise.

In his videos, He Tuber covers a wide range of topics, from technology and gaming to cooking and DIY projects. His engaging personality and clear communication style make his videos both entertaining and educational, appealing to a diverse audience.

Whether you're looking to learn something new or simply enjoy some lighthearted entertainment, He Tuber has something for everyone. With his growing popularity and dedicated fanbase, it's clear that He Tuber is a force to be reckoned with in the world of online content creation.

Understanding He Tuber

Origins and Meaning

He Tuber is a term that has gained popularity in recent years. It is a combination of the pronoun "he" and the word "tuber," which is a shortened form of "YouTuber." He Tuber is used to refer to male content creators on YouTube. The term has been used to create a distinction between male and female content creators on the platform.

The origins of the term He Tuber are not clear, but it is believed to have originated from online communities that discuss YouTube and its content creators. The term gained popularity due to its simplicity and ease of use. It has become a common term used to refer to male YouTubers.

The meaning of He Tuber is straightforward. It refers to male content creators on YouTube. The term is not meant to be derogatory or offensive. It is simply a way to differentiate between male and female content creators on the platform.

He Tuber in Popular Culture

He Tuber has become a popular term in popular culture. It is often used in discussions about YouTube and its content creators. The term has been used in news articles, social media posts, and online forums. It has also been used in YouTube videos and podcasts.

YouTube has become a significant part of popular culture, and He Tuber has become a part of that culture. The term is used to describe a particular type of content creator on the platform. He Tubers are known for creating a wide variety of content, including gaming videos, vlogs, and comedy sketches.

Technical Aspects of He Tuber

He Tuber Plants

He Tuber, the popular YouTube channel, has been able to achieve its success through a combination of factors, one of which is the technical aspects of their content. One of the key technical aspects is the use of high-quality cameras and microphones to produce clear and visually appealing videos. This has helped to attract a large audience and keep them engaged.

In addition to the equipment used, He Tuber also employs skilled video editors who are able to create visually stunning videos that are both informative and entertaining. The use of special effects, animations, and other editing techniques adds to the overall quality of the videos and helps to keep viewers interested.

He Tuber Digital Platforms

Apart from YouTube, He Tuber has also expanded its reach to other digital platforms, such as the He Tuber APK. This platform allows users to access all of He Tuber's content in one place, making it more convenient for viewers to watch their videos. The APK also offers additional features, such as the ability to download videos for offline viewing.

Furthermore, He Tuber has also been able to leverage social media platforms, such as Instagram and Twitter, to promote their content and engage with their audience. This has helped to increase their reach and build a loyal following.

Overall, the technical aspects of HeTuber's content have played a significant role in their success. By using high-quality equipment and skilled video editors, they are able to produce visually stunning videos that keep viewers engaged. Additionally, their expansion to other digital platforms and use of social media has helped to increase their reach and build a loyal following.

Youtube Integration

Youtube as a Platform

Youtube is a video-sharing platform that has become an indispensable tool for content creators. With over 2 billion monthly active users, it is a great way to reach a large audience. Youtube provides a platform for individuals to showcase their skills, talents, and interests, and monetize their content. It is an excellent platform for businesses to promote their products and services and engage with their customers.

Youtube for Audio

Youtube is not just a platform for videos; it is also an excellent platform for audio. Youtube has an extensive library of music videos, live performances, and covers. Youtube has also launched Youtube Music, a music streaming service that allows users to listen to their favorite music without interruptions. Youtube Music has a vast collection of songs, albums, and playlists, and it is available on all devices.

Youtube for Families

Youtube has a separate platform for children called Youtube Kids. Youtube Kids is a child-friendly version of Youtube that provides age-appropriate content for children. It has parental controls that allow parents to restrict access to certain content and limit screen time. Youtube Kids has a vast collection of educational videos, cartoons, and games that are both entertaining and informative.

Media Conversion

Converting Youtube Content

He Tubers often need to convert Youtube content into different formats for various reasons. There are many tools available online that can help with this task. One popular tool is the Youtube to MP3 converter, which allows users to extract audio from Youtube videos and save it in MP3 format.

Another tool that is commonly used is the Youtube to MP4 converter, which converts Youtube videos into MP4 format. This is useful for those who want to download videos and watch them offline, or for those who want to edit the video content.

Some He Tubers also use video editing software to convert Youtube content into different formats. This allows them to edit the content and add their own personal touch before uploading it to their own channel.

It is important to note that converting Youtube content without permission from the original creator may be a violation of copyright laws. He Tubers should always check the terms of use for any tools they use to ensure they are not infringing on anyone's rights.

In conclusion, there are many tools and methods available for He Tubers to convert Youtube content into different formats. However, it is important to use these tools responsibly and within the boundaries of copyright laws.

Conclusion

He Tuber has become a popular figure in the world of social media. With a large following on various platforms, he has gained a reputation for creating engaging and informative content.

Throughout his videos, He Tuber showcases his knowledge on a variety of topics, ranging from technology to lifestyle. He often uses a mixture of humor and personal anecdotes to make his content more relatable to his audience.

One of the key factors contributing to He Tuber's success is his consistency in posting content. He maintains a regular schedule, which allows his followers to anticipate and look forward to his new videos.

In addition to his content, He Tuber also interacts with his followers through various social media platforms. He often responds to comments and messages, making his audience feel appreciated and valued.

Overall, He Tuber's success can be attributed to his passion for creating content and his dedication to his followers. His ability to connect with his audience through his engaging and informative videos has made him a respected figure in the world of social media.

[sultanaislammow]

Switching to a service provider, the unit price per customer increased by 40%, and the messy fees were gone.

▶Offline light food brand Douyin operation HE Tuber manager, over 50 offline stores in Beijing + Chengdu

We have also encountered pitfalls when looking for Douyin operators.

In April this year, the agent operator gave us our first live broadcast. The GMV of the five-hour live broadcast reached more than 200,000 yuan, ranking third on Douyin’s local group buying life list in Beijing. Sounds great, but there's no money to be made.

Because points are raised based on sales, the agent operation keeps the package price very low. For example, a burrito priced at 32 yuan is priced at 27.9 yuan in the store, and the discounted price is 27 yuan on Meituan Takeout and our mini program. During the live broadcast, they directly marked the price to 19 yuan, which is almost 40% off; there is also a 35 yuan burrito. The chicken breast meal is priced at 28 yuan, and they sell 50 yuan vouchers in the live broadcast room for 35 yuan, which is equivalent to a 30% discount, which is 24.5 yuan.

In Douyin Live, the sales price has been discounted by 40%. In addition, the platform deducts 2.5% and the operator deducts 10%. The total deduction is 12.5%. We will definitely make no money.

In mid-May, we switched to another agent and by the beginning of June we had done a total of 4 or 5 live broadcasts. Although the cumulative GMV was just over 400,000 yuan, the unit price per customer increased by 40%. We have also reached an agreement with the agent operator. We will not pay the pit fee for the experts to visit the store. We will adopt a pure commission model, and the commission will be included in the 10% commission we give to the agent operator. In other words, we do not pay any additional fees except the commission to the agent operator.

We have more than 50 light food restaurants in Beijing and Chengdu, with annual sales of nearly 100 million yuan. Takeaways contribute 60% of our revenue, currently Meituan is the main one. We do Douyin mainly for exposure and to increase the awareness of young people. At present, the proportion of sales is not large and the write-off rate is not high. In May, the GMV of our Douyin live broadcast was only 400,000 yuan, and 210,000 yuan was written off, with a write-off rate of just over 50%.

But Douyin is also solving the problem of in-store verification. Previously, we used an in-store verification system called HuaLaLa, but it did not support Douyin, so we had to prepare a separate mobile phone for verification of Douyin group buying coupons. At the end of February, Douyin was connected to Hualala, and store cashier computers can directly scan Douyin’s QR code.

In terms of time period, Douyin is also stimulating demand in "off-season" periods such as Mondays and Wednesdays. In May, our live broadcasts will also be held on Mondays and Wednesdays. They will also focus on node marketing. For example, in May, we did "Xindong 51". We labeled the products with event labels. If consumers place an order of more than 50 yuan, the platform will subsidize users 2 yuan.

At present, our main transactions are still with Meituan. Meituan has not taken any action yet, and the platform deduction points have not been reduced.

3. The write-off rate of Douyin Catering reaches 50%, and the write-off rate in one day accounts for 50%

▶The leading service provider of Douyin life services, operating GMV of hundreds of millions in 2016

This year, the GMV target of Douyin Local Life has tripled, and service providers with average strength also want to get a share of the pie. As a result, many catering businesses complained that the current agent operators of Douyin Life Service have chaotic management and chaotic charging.

Last year, at the Douyin Service Provider Conference, there were only 8 catering service providers around our city. This year, the number has increased to more than 200. In the past, most of those who transformed themselves into Douyin service providers were e-commerce service providers. But this year, all kinds of people want to get a piece of the pie, such as BDs from Meituan and Koubei, and catering businesses. Now, Douyin’s local life service providers have a low threshold and only need to pay a deposit of 100,000 yuan.

However, we feel that the chaos is only temporary. Douyin will gradually tighten its policies and eliminate a group of service providers with insufficient capabilities. Therefore, the confusion in management and fee exchange is only temporary.

At present, Douyin is doing whatever it takes to provide good services to KA and SKA merchants, trying to create a number of benchmark cases. We mainly serve KA customers. We hold a meeting with Douyin once a month to connect with the person in charge of operations of Douyin’s life service provider.

We charge commissions to catering merchants, usually 3%-8%. The larger the merchant, the lower the commission point. For example, if a customer like Cha Momo has sales of over 100 million in a single day, we would be happy to do it if the commission is 1%.

Compared with Meituan, Douyin provides merchants with resources, including traffic and low deduction points. Douyin’s deductions for catering merchants are 2.5%, beauties (including haircuts and medical beauty) are 3%-10%, entertainment is 3%-9%, travel agencies are 6%, cars are 5%, and shopping is 5%.

Now, Meituan has been reducing the deduction points, from the original 8% (catering package) to 4%. Some companies even waive the fee, while Meituan only charges a basic service fee. Correspondingly, they signed an exclusive agreement with Meituan. Either the price of other channels must be consistent with Meituan, or they must offline Douyin group purchase, but the agreement was only signed for three months. Meituan is not a charity, and it is also looking at the effects of these countermeasures.

In our view, Meituan’s measures have little impact on Douyin. Merchants should conduct live broadcasts and conduct promotions on special holidays. Because Douyin has made inroads outside of Meituan, through live broadcasts and short videos, consumers’ orders are entirely driven by content.

The write-off rate of Douyin’s catering sector has reached 50%, and this number will only be 30% in 2021. For Douyin catering packages (or vouchers), 50% are written off in one day, 15% 

[sultanaislammow]

We sold 20 million yuan on Douyin, and Meituan saw that the platform’s deduction points were directly halved.

▶ The person in charge of the local life business launch of the chain restaurant brand Sichuan Guo No. 1. The company’s GMV generated on Douyin last year: more than 20 million yuan

We are a local hot pot restaurant chain brand in Jiangsu, with dozens of hot pot restaurants in northern Jiangsu, Hunan, and Anhui.

Last year, the epidemic made it impossible to dine in, so we posted a self-pickup hot pot set meal on Douyin. Through the promotion of experts, we were able to place an average of 1,000 orders a day. The Douyin platform’s HE Tuber deduction is 2.5%, while Meituan Waimai’s fee ratio exceeds 30% including deductions, traffic and delivery fees.

In May last year, the company started selling goods on Douyin. At that time, we thought of many ways to activate private domain traffic, including asking employees to post in Moments, tweet on public accounts, and guide consumption in offline stores. So in the first live broadcast, the hot pot set sold for about 30,000 yuan.

During this period, the Douyin service provider persuaded us to sign an annual sales contract of 20 million yuan. In the case of non-annual frames, the Douyin platform will charge merchants a commission of 2.5% of the actual write-off amount. If you sign the annual frame, you can get half of the commission back. For example, for a GMV of 20 million yuan, the actual write-off amount is 10 million yuan, and the difference between annual and non-annual deduction points is 125,000 yuan.

Things got a little messy this year.

This year, Douyin has become very anxious and asked us to triple the annual target to 60 million yuan. My understanding is that Douyin wants to quickly expand its user base. Our stores are in second- and third-tier cities and have limited user base. Once the annual sales volume doubles, the store guidance will become very strong, and the original offline transactions will have to be moved online. For brands, it is impossible for users to be deeply bound to a certain platform. In the end, customers will flow to the platform, so they did not sign.

During this period, Douyin’s BD (Business Development) also went through several rounds. Their feedback is that in order to reduce labor costs, they will not reserve their own people on the front line in depth, so internally they are often eliminated from the bottom, and the Douyin BD that we connect with changes frequently. Later, in order to reduce personnel expenses, Douyin began to cultivate local service providers. In Xuzhou, where I am located, Douyin allows people with live broadcast capabilities and store operation capabilities to help merchants open blue V, become experts to visit stores, launch new products, and conduct live broadcasts.

However, the emergence of local service providers has increased the operating costs of stores, especially the phenomenon of arbitrary charging.

First of all, the service provider will charge a pre-service fee, which varies according to the size of the merchant. As far as I know, the service fee is generally 20,000-80,000 yuan. In addition, service providers will also charge commissions for live broadcasts, and the quotation is generally 10%-15% of the sales write-off amount. We have run Douyin ourselves and understand the rules behind the scenes, so we rarely cooperate with service providers.

The fees for experts to visit the store are not low either. The basic fee for a single cooperation with a leading expert is generally around 5,000 yuan. In addition, the product link below the short video of the expert visiting the store will also charge a commission of 5%-15% based on the transaction volume of the product. Our platform deduction on Meituan is 8%-10%, which doesn’t seem low, but compared to Douyin, it’s actually about the same.

This year, Meituan’s attitude toward us has changed significantly. Perhaps it is because it has realized that leading brands have invested heavily in Douyin, and has gradually diluted its investment and operations in Meituan.

In the past, when we wanted to do activities on Meituan, the city manager refused directly when he heard that the discount was not strong, and there was never much policy on deducting points. In April this year, Meituan directly reduced our platform deduction points by half.

Two days ago, the regional director of Meituan came to me specifically and said that he would "accompany the company's growth" and "create a benchmark catering business." He also said that he would fight for resources for me and do a live broadcast, which I could not even imagine before.

[sultanaislammow]

TikTok surges, Meituan fights back

As Douyin gradually expands its presence in local life, players such as Meituan have also begun to come up with their own counterattack strategies. So when Douyin and Meituan are investing more resources to encourage merchants to make live broadcasts and short videos, how do catering merchants and service providers think about it? Let’s take a look at the interpretation of this article.

Meituan and Douyin are in close combat, HE Tuber and the competition for B-side merchants has become increasingly fierce. As Douyin launched a fierce attack and formed a large network in local life, Meituan also began to fight back.

After Douyin won over a group of catering merchants with a 2.5% platform deduction, Meituan also reduced the deduction for some catering merchants from 8% (10% for vouchers) to 4%. In order to compete for leading catering merchants, it even signed a three-month exclusive agreement with the merchants: the merchants’ package prices on Douyin cannot be lower than Meituan’s, or they may simply go offline on Douyin.

Competition has brought unexpected chaos to businesses, but considering that Meituan is the dominant player in the local lifestyle field, this chaos seems to herald hope. Emerging platforms have increased exposure opportunities for merchants and reached out to young people, and also forced Meituan to update its products, provide profits to merchants, and "accompany the growth of the enterprise."

However, even if the heroes increase their investment, businesses may not be able to "win". Meituan once relied on local promotion teams to expand the market, while Douyin hopes to expand the market through third-party service providers. The influx of a large number of service providers may push up the operating costs of merchants on Douyin. A merchant told Yibang Power that, combined with commissions from service providers and experts, the merchant’s marketing expense ratio on Douyin has exceeded 20%.

In addition, a new round of competition in local life has escalated. Meituan and Douyin are investing more resources to encourage businesses to make live broadcasts and short videos, which is a new capability for them. "Two days ago, the regional director of Meituan came to me specifically and said that he would help me get resources to go live on the live broadcast." A merchant told Ebrun Power, "These were unimaginable before."

What is the attitude of merchants in this regard? What coping strategies do they have? The following is a dialogue between Yibang Power and catering merchants and service providers, compiled by editors:

[sultanaislammow]

For at least three years, no one in the world will be able to beat Vision Pro.

Apple has invested a lot of money and resources into user experience, and its product chain is deeper and broader than any consumer electronics device.

From chip design, to hardware technology, to software algorithms, Apple’s various technological explorations in the past eight years, such as AirPod and the M2 chip used in computers, have only blossomed in other products. In Vision Pro Only then can it bear fruit.

As a practitioner, Li Ran was both moved and heartbroken after seeing the release of Vision Pro.

What moved me was seeing a product HE Tuber that I imagined would not appear for at least ten years now.

What worries me is: the technical threshold is too high, and the power of the M2 chip goes without saying.

Li Ran believes that the other R1 chip, whose parameters and indicators have not been disclosed, is one of Apple's trump cards.

Today, Apple no longer competes in two-dimensional space computing, but has opened up a new field - three-dimensional space computing.

At present, no other company can achieve excellent spatial positioning technology on glasses devices. At this point, Apple has almost no competitors. The standards in this field are now completely defined by Apple. It will take at least 3 years for other companies to reach Apple's heights. time.

What Apple offers is not a killer app, but a killer platform.

Cook's wish at Apple is to be placed with Steve Jobs's name, and Vision Pro proves that Cook has done it in a sense.

Vision Pro, like the iPhone, pointed out a path to the future and prepared various handy tools for developers. Software and hardware developers followed Apple's path.

2. Vision Pro will enter the mass market, it’s just a matter of time

"Useful is Apple's development principle for building a product, and it also applies to Vision Pro."

Botao Amber Hu (https://botao.hu), founder of Holo Interactive said at the Vision Pro closed-door seminar. Amber created HoloKit X and is a core developer of Apple's ARKit ecosystem.

According to him, the development team of Apple Vision Pro redesigned the screen rendering in order to achieve practicality, down to the rendering of display fonts, ensuring that users can clearly see the content from any angle.

In response to what many media say, there is no killer app. Amber's response is that they are all killer applications .

"The world will be your new desktop."

Vision Pro is a large and comprehensive device and a spatial computing platform that gets rid of the constraints of traditional screens and realizes the comprehensive application of spatial computing. It aims to be a personal computing device and workstation that provides a unified work environment regardless of location.

Users can think of it as their new desktop and switch to a familiar work interface no matter where they are. This is great for people like digital nomads who need to work in different spaces.

According to the information Amber has learned, as well as cross-verification of Apple’s official policies and reports from multiple media.

Apple’s promotion strategy for Vision Pro is divided into the following four points:

1. Compatible with existing applications and devices

The Vision Pro glasses are compatible with apps on iPad and Mac, allowing users to perform various tasks on the glasses, such as video editing. Apple positions the Vision Pro glasses as a large and complete device that can not only replace the screen, but also expand more functions and uses.

2. Leverage the existing iOS ecosystem

Apple encourages existing iOS app developers to migrate their apps to Vision Pro glasses. Apple hopes to attract existing iOS users to buy Vision Pro glasses by making small 2D-to-3D improvements to existing applications, such as allowing characters to come out of the screen and move in the real world for a period of time, thereby rapidly expanding the user base.

Apple has invited a number of game companies to release multiple games next year, including top domestic game companies.

3. For industry experts

Another strategy for Apple is to position the Vision Pro glasses as productivity tools, especially for industry experts and those with domain knowledge. They hope to make Vision Pro glasses a tool that can be used in medical, legal, construction, automotive and other industries, making them a must-have equipment for industry experts.

4. Open to third-party cooperation

Apple plans to work with third-party manufacturers to launch accessories for Vision Pro glasses, such as game controllers. They will open relevant APIs for third-party manufacturers to use, such as connecting through UWB technology. Apple will cooperate with internationally renowned 3C manufacturers to launch game controllers and other accessories suitable for Vision Pro glasses.

An interesting tidbit is: the product name Vision Pro, as the development manager of Vision Pro, Apple Vice President Mike Rockwell only learned about the name a week before the product was released.

[rafi420]

How to carry out public data authorization operations?

With the release of the "Opinions of the Central Committee of the Communist Party of China and the State Council on Building a More Perfect Market-oriented Allocation System and Mechanism of Factors" in 2020, data HE Tuber has officially become the fifth largest factor of production, and relevant exploration and research has been carried out across the country.

The "Opinions of the Central Committee of the Communist Party of China and the State Council on Building a Data Basic System to Better Play the Role of Data Elements" released at the end of 2022 is more in-depth around the data property rights system, data element circulation and transaction system, data element income distribution system and data element governance system. The basic principles have been clarified, and accelerating the circulation of data elements has become an urgent problem to be solved.

How to speed up the circulation of data elements?

The ideas last year and this year are completely different. Last year, more exchanges/trading centers were built one after another; this year, various places have targeted public data authorization operations as an entry point.

Just as the author had the same idea at the end of last year: public data is large in volume and of high value, and is an important part of the national data element system; and because of its generation process, management methods, content characteristics, etc., it is different from enterprise and personal data. In comparison, the ownership structure is clearer.

Therefore, the authorized operation of public data is a key breakthrough in the construction of the data element market.

So what is a public data authorization operation? How to carry out public data authorization operations?

Here, the author describes the overall idea based on what he sees and thinks:

What is public data authorized operation?

The official statement is to authorize specific market entities to, on the premise of protecting state secrets, national security, social public interests, business secrets, personal privacy and data security, develop and utilize information that is closely related to people's livelihood, urgent social needs, and commercial information held by government departments. Data with significant value-added potential.

The author believes that the popular understanding is that on the basis of the original openness of public data, for data involving personal or corporate privacy such as social security and provident funds, by authorizing specific market entities, on the premise of ensuring that the data is available, invisible and relevant security and compliance, Realize in banking, insurance, medical and other industries.

How to carry out public data authorization operations

As a brand-new topic, launching public data authorization operations must be a process of in-depth exploration by multiple parties. The author believes that the core of public data authorization operations includes the following five major links:

Legislative protection

For a long time, public data circulation has encountered many bottlenecks and blockages. For example, whether the local government clearly supports the authorized operation of public data, what are the rights and responsibilities of the big data bureau and the commissioned bureau, and where are the rights and interests of authorized operating entities protected, etc. This requires local legislation to provide legal explanations, so as to provide follow-up information for all parties. Work together to provide an effective grip.

At present, 18 provinces in my country have successively introduced local data regulations and legislation. At the same time, we can see that some prefectures and cities have also introduced local data regulations this year, such as Suzhou and Xiamen. A large part of them explains the circulation of data elements and the authorized operation of public data. .

System construction

Due to their particularity, laws and regulations cannot be elaborated on authorized operations of public data, so local governments need to introduce corresponding management measures.

The specific core content includes the responsibilities of relevant departments for public data authorization operations, corresponding public data authorization operation procedures, corresponding requirements for authorized operation market entities, security guarantee mechanisms, directions that need to vigorously promote utilization, etc., and must be compiled according to various local characteristics. .

At the same time, in order to speed up the progress of all departments, each locality must issue corresponding implementation plans, mainly including the lead party and time nodes of relevant work.

In addition, this work also includes how to grant operating rights to corresponding market entities, who will be responsible for platform construction, how to refine the revenue distribution system, etc. There is a lot of preliminary preparation work, which is also a problem that is currently being solved in various places.

Technical support

After the relevant system construction is clarified, the overall project construction needs to be started at this time.

The first one is platform construction, which comprehensively considers the differences in needs of various roles: For example, the data source department and the data management department consider more about which data can be authorized for use? How is this data desensitized? How to evaluate the value of data assets? How to carry out security supervision for the entire process and other issues, while operating companies pay more attention to how data products are processed and generated? How to authorize the information subject? How to price data products and other issues.

These functions are currently also the goals that various construction service manufacturers are focusing on research and development.

Scene mining

This is content that all roles are interested in, especially operating companies, because in layman’s terms this is content that can actually bring monetization value.

Here, the author can't help but express my gratitude for having been deeply involved in the exploration of operator data monetization since graduation. I have accumulated a certain amount of knowledge about the data required for business development in banking, insurance, retail, cultural tourism and other industries.

After coming into contact with the huge treasure of public data, related scenarios gradually became systematic with corresponding research and certification. At present, the author has sorted out at least 30 scenarios, and the data products derived from some scenarios are taking effect in relevant places.

At the same time, the author believes that the greater value of authorized operation of public data or circulation of data elements is to help industrial upgrading. How to strengthen the integration of factor chains and industrial chains is a key point that needs to be considered in various places.

Because common scenarios will gradually become generalized, the corresponding value will decrease. Industrial scenarios, especially those that combine local characteristics, will definitely improve the level of local economic development.

This is also what the author believes is the most important value of data as a production factor: promoting the deep integration of data elements with other production factors such as capital and technology; using data elements to integrate and forge various chains in market relationships; improving entities through the marketization of data elements economic operation power, thereby forming a coordinated development mechanism.

Take the biomedical industry as an example: In the drug discovery stage, target orientation requires the support of various international relevant databases. Basically, relevant biomedical research institutions need to spend corresponding expenses for procurement and analysis every year. If the operating company conducts unified purchasing and the data providers form corresponding data base products and supply them to pharmaceutical companies, then the R&D costs of pharmaceutical companies will be reduced. At the same time, in the clinical trial stage, the capital cost required for new drug research applications is very large. How to form a product in the enterprise research stage and a local investment mechanism also requires the integration of factor chains.

Therefore, judging from the current exploration in various places, some places are already building data element industrial parks. The author believes that we can wait for a while, and the ultimate form is to form a local data element industrial park. But the core prelude is the need to form factor services in all aspects around local characteristic industries, so as to help industrial upgrading on the one hand, and on the other hand to form an industrial park with local characteristics around these factor services.

Income distribution

Since in layman's terms, public data authorization operations are monetization, then how to price data products in various scenarios has been a long-standing problem.

Operators have been working on monetization for so many years and there is no specific standard method, so the author believes that a national standard is basically impossible, or very difficult. Theoretically, pricing methods are divided into cost method, income method, and market method. Currently, it is recommended to adopt the cost method. After all, there are not so many data products in various places.

So what are the general revenue paths? The author believes that it is divided into the following categories:

End-to-end revenue, the operating company directly faces the revenue of the utilization entity.

The operating company processes and forms data components for the benefit of digital business operators.

Annual registration fee for several merchants.

Data providers will take a commission from the trading volume of their data products.

Accounting and disclosure to improve operating company corporate assets.

[zannatykhatun]

Xiaohongshu, video account, Douyin traffic algorithm mechanism, recommended to collect!

At present, the number of Internet users in our country has exceeded 1 billion. In this Internet era, traffic is king. Behind every video and every picture on every platform, there is an algorithm, which controls everyone’s traffic.

As content creators and operators, in   HE Tuber addition to producing high-quality content, you also need to master the platform's mechanisms and algorithm rules in order to obtain traffic more efficiently.

Today I will share with you the underlying logic and optimization suggestions of the traffic algorithms of the three major platforms Douyin, Xiaohongshu and Video Account. If you want to increase your traffic, it is recommended to read it carefully and save it.

1. Little Red Book

What is Xiaohongshu’s traffic source? There are four main parts: follow page, discovery page, search page and local page. Among them, the discovery page and the search page are the two most important traffic entrances . Let’s focus on the algorithm mechanisms of these two entrances.

1. Discover page algorithm logic

The discovery page is the main traffic source for most people's notes. Normally, notes will have a basic traffic pool. If your notes have better data, they will be pushed to the next larger traffic pool, and so on.

So how do you get greater exposure? This involves another model algorithm mechanism CES.

CES scoring criteria:

CES rating = number of likes × 1 point + number of collections × 1 point + number of comments × 4 points + number of retweets × 4 points + number of followers × 8 points

After the notes are released, Xiaohongshu scores the quality of the notes based on the learning model, and uses the score to determine the initial ranking of the notes and whether to continue to push traffic to the notes.

So what we have to do is to find ways to guide fans to follow, forward, rate, collect, and like these interactive actions. As long as there are constant interactive actions, the notes may gain long-term traffic, and even have traffic recommendations a few months or a year after they are released.

2. Search page algorithm logic

In addition to the discovery page, the search page is also a large traffic entrance. Xiaohongshu official also announced that 30% of Xiaohongshu users will directly start searching after entering the APP.

On the search page, Xiaohongshu allocates traffic according to sorting logic. The higher the sorting notes, the greater the exposure they will receive. But this sorting is not fixed, and the sorting of notes is constantly changing with the real-time calculation of the algorithm.

There are two main influencing factors:

Keyword matching degree: The closer and matching the content and title to the search terms, the higher the ranking will be.

Short-term interaction volume: Notes that receive more interactions within a short period of time after being published will also rank higher in the search results page.

Combining the above traffic logic, how can operators improve exposure?

1) Make good content

Without good content, too much effort is useless. The important thing is to provide value to users. Either use value or emotional value.

2) Interact well

No matter which traffic algorithm is used, interaction is always important. Operators need to think about how to guide interaction and interaction in the comment area based on the note content.

3) Deepen the segmentation and make a good keyword layout

The more vertical and segmented the account is, the higher the possibility of getting exposure and recommendations. You can pay more attention to recent hot words in related fields and expose them in titles, content and tag titles.

2. Douyin

Douyin is the platform with the largest traffic and the most complex algorithm. But the fundamental principle has remained the same: a decentralized distribution mechanism allows high-quality content to have the greatest exposure opportunities.

The recommended algorithm is also a typical "tag" versus "tag" platform.

Both users and creators will continue to form "labels" themselves. After the creator publishes the video, the video will be matched with similar user tags based on the creator tag, and then the data performance of the video will be used to measure whether the video is worthy of further recommendation.

After the video has just been released and passed review, the system will allocate you an initial traffic pool: 200-500 online users. Douyin will analyze the data generated by the exposure and your account score to determine whether to weight it for you.

There is a widely circulated Douyin cold start traffic pool recommendation mechanism on the Internet, which is divided into 8 graded recommendations.

As shown below:

How to break through the traffic pool step by step, there are 5 key data for reference:

1. Completion rate

The higher the completion rate, the more attractive the work is to watch. The pass rate of the market is around 15%-20%, and a completion rate of more than 50% is already excellent.

In order to increase the completion rate, a common method is to set up suspense at the beginning of the video or guide the audience to participate in comments to extend the viewing time. It is recommended that the initial video duration should not be too long.

2. Like rate

The higher the number of likes, the higher the number of recommendations. The likes rate of the first wave of recommendations must reach at least 3%-5%. In other words, for every 100 views, there must be at least 3-5 likes.

3. Message rate

What is certain is that the better the comment rate is, the higher the weighted recommendation of the video will be. In order to increase the comment rate, you can actively guide viewers to leave comments in the video, copywriting or comment area.

4. Forwarding rate

The forwarding rate has little impact on videos that are still circulating in the primary traffic pool, but if you want to break through the traffic level, the forwarding rate is a key indicator.

5. Powder conversion rate

That is to say, the ratio of fans to fans through the road, and the rate of new fans brought by a single video are also key data for impacting the high-end traffic pool.

If your video keeps getting stuck at 500 views, you need to make changes in time.

Some suggestions:

Do a good job of positioning your account. The more vertical the positioning, the more accurate the labeling and maximizing the data of the video;

Best to benchmark. In the early stage, you can learn more experience from others, imitate and learn, and avoid detours;

Improve interaction. When the traffic is not high, try to reduce the length of the video as much as possible. The completion rate is the most important, and encourage users to like, comment and forward the video.

3. Video number

The biggest difference between video accounts, Douyin and Kuaishou is the distribution and recommendation model.

On Douyin, as long as you have high-quality content, no matter how many fans your account has or how many views your previous works have, as long as the content is recognized by platform users, it can quickly become popular.

However, the situation is completely different in the video number. In terms of data quantification, in Douyin, content accounts for 90% of the importance, while in video accounts, this proportion may not even be 50%.

In other words, among video accounts, content is not necessarily the king. The essence of the video account is that private domain traffic leverages public domain traffic.

Currently, there are two main algorithm recommendations for video accounts. The first is private domain traffic recommendation, and the second is interest algorithm recommendation.

1. Private domain traffic recommendation

Private domain traffic recommendation refers to users’ likes and interactions. These users’ WeChat friends may see your content. Then, through rounds of interactions, recommendations from the system may be triggered.

The system will determine whether your content is of high quality and recommend it to more users. When users like it, their friends are likely to see your content as well, triggering social recommendations.

Based on this algorithmic logic, creators need to trigger the first wave of social recommendations themselves. Without initial playback and interaction, even if the content is of high quality, it will be difficult to be discovered by the system.

Therefore, once the content is produced, it must first be shared with friends, WeChat groups and Moments to initiate the first wave of playback and like interactions.

2. Interest algorithm recommendation

The personalized recommendation system will use a series of big data algorithms to infer the content that the user may like based on the user's daily behavior, activity track, interests, occupation, age and other tags.

The logic is similar to Douyin’s “tag” versus “tag”. Creators need to add more topics and positioning to help with personalized recommendations.

Several other important indicators are also the basis for determining whether a large amount of exposure can be obtained. The key indicator measurement order is: completion rate > number of likes > number of comments > number of clicked extension links > number of reposts > number of collections.

Therefore, without establishing a traffic base, the initial content should be limited to less than one minute to ensure a high completion rate. Maintaining frequent updates and improving content quality are the keys to getting official recommendations.

4. Write at the end

The above is the algorithm analysis and suggestions on the three platforms. In fact, understanding and mastering algorithm logic is just a good foundation. What is really important is the content.

As the saying goes, three points depends on operation and seven points depends on content. The key is to continuously produce high-quality content, and precise and scientific operations can maximize the value of content.

columnist

Yan Tao Sanshou; WeChat public account: Yan Tao Sanshou; Everyone is a product manager columnist, digital marketing expert, and the originator of private domain traffic and super user growth methodologies. He is the author of "Super User Growth", "Practical Strategies of Weibo and WeChat Marketing", etc.

This article was originally published by on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

[sultanaislammow]

Apple has no rivals: Vision Pro offers not a killer app, but a killer platform

Cook's wish at Apple is to put Jobs's name HE Tuber together, and through the release of Vision Pro, in a sense, he can prove that Cook has done it. New concepts such as spatial computing and XR have since been bound to Apple. In this article, the author invited many people who are close to Apple and the Apple industry chain to conduct an in-depth discussion.

On June 6, 2023, Apple released its first spatial computing device-Vision Pro at WWDC (Worldwide Developers Conference).

Apple CEO Cook’s definition of Vision Pro is: “Just as Mac brought us into the era of personal computing and iPhone brought us into the era of mobile computing, Apple Vision Pro will bring us into the era of spatial computing.”

From HTC VIVE, Google Glass, Oculus, Pico, on the road of XR (AR/VR/MR) technology, world-class technology companies have been exploring one after another, but so far there has not been an XR product that can truly change human life.

After WWDC, practitioners in the consumer technology field were excited, recalling the explorations of those martyrs, and asked the same question: "Will Apple Vision Pro be the one to cross the XR technology gap and become a pioneer that changes the lives of the public?"

There is no doubt that Vision Pro will, like the iPhone, use XR technology to provide an unprecedented user experience and profoundly change the way humans work and live.

1. Vision Pro is the killer platform

"Apple is not pursuing killer applications at this stage. What Vision Pro realizes and defines is people's imagination of computing platforms in the next ten years. This includes huge high-definition screens, ultra-high brightness, stable SLAM technology and spatial recognition , and various ways of interacting.”

At the closed-door seminar, Mutrics manager Li Ran said. Li Ran's main business in recent years has been to help a number of top domestic technology companies explore the product form of XR technology and form product demos. The products he has built have even been purchased by Apple for reference.

We need to clearly understand that Apple’s definition of Vision Pro is a spatial computing platform, rather than a specific application in a certain scene. As a leading global hardware manufacturer, Apple does not need to enter a specific scenario or application.

Like the iPhone, the important value of the first-generation iPhone is that it defined the user experience-centered software and hardware standards for mobile computing devices, and brought the Apple Store to form a complete ecosystem.

“At this stage, who needs the killer app?”

It is a startup company in the XR field. For startups, everything from hardware to software to interaction needs to be gradually accumulated. No one can become a platform product from the beginning.

Apple is different. What Apple wants to do from the beginning is a computing platform. In the eyes of industry practitioners, Vision Pro has done it.

Why did Apple do it? Like the iPhone, it’s still because of the user-centered product experience. Otherwise, no matter how good the engineering technology is, it will not be able to ship in large quantities without considering the user experience.

According to Li Ran, after communicating with partners who have experienced Vision Pro in depth, the feedback he received is that Vision Pro will not feel any discomfort after heavy use for 4-6 hours.

You must know that one of the major experience challenges of XR devices is that they are prone to dizziness. As a senior experiencer in this field, except for Vision Pro, there is currently no product that can completely get rid of the problem of dizziness.

In the next few days, we may hear a lot of news about Vision Pro production reduction. This is normal. Production reduction does not mean no production. On the contrary, it will promote a kind of "technology envy". Whoever owns Vision Pro first will be the leader in technology. The enviable center of the circle.