Feb 5, 2017
Harry almost bought a .....'swoosh'.
Harry almost bought a …..’swoosh’.
Golfers are very susceptible to advertising and the companies that manufacture golf equipment and golf related gadgets have learned to play golfers like a fiddle.
The biggest selling features for new equipment and gadgets are expressed in these three words: higher, longer, straighter.
Let’s look at ‘Harry’, a typical amateur golfer. Harry is a few years south of middle age and has reached the…
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