Introducing Sponsored TV for Non-Amazon Sellers – Reach Viewers Where They Watch Most
Amazon Ads has expanded its reach — and your brand doesn’t need an Amazon storefront to benefit. The new Sponsored TV with Simplified CPM (Cost per 1,000 impressions) allows any business to run TV-like ads on Fire TV, Twitch, Prime Video, and third-party apps like Bloomberg and Crackle.
🧩 How Sponsored TV Works: Step-by-Step
Self-Service Setup Launch your streaming TV ads without an agency. Sponsored TV’s interface is intuitive, letting you create and manage campaigns directly.
Targeted Reach with First-Party Data Use Amazon’s shopper and streaming signals to connect with high-intent viewers. Advertise to people based on their interests, behaviors, and lifestyle segments.
CPM-Based Pricing Pay only for every 1,000 views. Perfect for brand awareness, this model ensures maximum exposure without high upfront investment.
No Amazon Store Needed This is ideal for restaurants, fitness studios, automakers, hotels, events, and more. Any brand can now access premium ad space once exclusive to Amazon sellers.
Pre-Packaged, Retail-Aware Ad Formats Interactive, shoppable, and customizable — these formats are designed to inspire action and engagement.
Cross-Platform Delivery Run ads across Amazon's own apps and thousands of channels — giving you true OTT (Over-the-Top) advertising power.
📣 Why Choose HighOnRank? We’re a trusted Amazon Certified Service Provider with 8+ years of experience and 800+ clients globally. Whether you sell on Amazon or not, we’ll help you scale your brand with Sponsored TV.
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