5 Ways To Improve Traffic For a Small Business Website
Regardless of the business size, in order to stay a step ahead of competitors, it is quite important to strongly focus on SEO. A business should have good SEO knowledge in order to grow and flourish in a competitive market scenario. It is quite difficult for a business to survive the cut-throat competition that is currently prevailing in the digital world.
Search engines serve to be the go-to place for people to put their queries in and clear whatever doubts they have. So, SEO has the potential to make a business grow immensely profitable as well as successful. So, if someone owns a small business, a large part of their focus should lie on different useful SEO tactics that will let them gain the trust of their target audience and grow.
When done in an appropriate way, SEO strategies can bring an improvement in the site rankings and also lead to an increase in conversion rates. Traditional outbound tactics such as direct mailing can generate conversion rate up to 1.7%. But with SEO, the percentage rises to a whopping 14.6%. This speaks for their importance towards improvement in traffic!
SEO techniques that will facilitate a small business website
Mobile-responsive website design
Lately, the number of searches that originate from mobile phones has seen a significant increase. The reason for this can be stated as the increased usage of mobile devices and the greater availability of the internet worldwide. This year, it is anticipated that the number of mobile users will reach approximately 4.8 billion.
Creation of content clusters
Creating content clusters involve having the main page that will act as the pillar page as the center of content with overarching topics. So, all of the content pages related to the main topic will link back to the pillar page and to each other. For instance, a website can have one pillar page on SEO and create varied pieces of content on the different SEO tactics and other related topics.
Improvement in user experience
User experience has a direct impact on the rankings. As per Google's guidelines, web pages are needed to be created primarily for users and not for search engines. Therefore, a business should aim to provide an excellent user experience for its target audience. They can hire capable digital marketing services in Kolkata like Hih7 Webtech for this purpose.
Improvement in page load speed
The page load speed of a website can affect its rankings. If the web pages take too long to load, then it can annoy people. So, a business should put themselves in the shoes of their target audience and imagine their reaction of a web page loads extremely slowly. Acquiring the services of the best digital marketing services in India can do the trick.
Featured snippets
Featured snippets get a lot more visibility than other positions on the search engine result pages. It's a lot more prominent than the top position. So, these are some easy ways to bring more traffic to a small business website and thrive in the competitive market.