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If you are an owner of a successful app and desiring to redesign it. You may have several desired goals rather than redesigning it, like improving the application’s UX experience and switching to modern technology. But how will you know if the changes will be adopted by the audience warm-heartedly or not? The answer is A/B testing.
But are you capable of conducting A/B testing? If not, you can hire Indian App developers who will help you from preparing to conducting A/B testing and suggest the best updates for the improvement of your mobile and web app.
What is A/B Testing?
A/B testing or split testing is a marketing experiment to find out which variation (out of two or more) of the same feature or interface element is more appreciated by the users. In other words, you can understand A/B testing as an experiment wherein you show version A of a new feature or design to one of half of your audience, and version B to another half to determine which performs better.
There are two types of A/B test, you can conduct in order to increase the conversion rate of your website.
User Experience Test:
Suppose, you want to see how people will react if a certain call-to-action (CTA) button position is shifted from sidebar to the top of your homepage. Will it turn into an improved clickthrough rate?
To A/B test this theory, an alternative web page will be created with CTA placement change. And then you will compare both these designs by showing each of them to a predetermined share of the visiting audience. The audience share will be ideal for both versions. The existing design or version A is the “control” while the newly developed design with CTA placement change is Version B or the “challenger” for the A/B test.
Design Test:
In this scenario, you will test to see the change in conversion rate by changing the colour of your call-to-action (CTA) button.
To A/B test this theory, you would design an alternative CTA button draped in different colour controlling the same landing page. Suppose your existing CTA button’s colour is red in your marketing content and your variation green colour receives a better response in the A/B test. Therefore, changing your CTA button colour from red to green turned beneficial for you.
What are the Benefits of A/B Testing?
The A/B tests help marketers and business owners in eliminating uncertainty about making decisions for their mobile apps and web software. This way they can try out ideas hovering in their mind and tests them based on data from reports. The A/B testing is a platform where you can check the viability of your idea and user’s responses accordingly. Given below are some more benefits of split testing.
You can test updates before implementing them permanently for everyone. This helps in managing risks and saving money.
You can improve the KPIs of your business.
Gets an idea for improving the user interface, user experience, and content.
Get to know the actual behavior and responses of users for new designs and features.
Also Read: 7 Compelling Reasons Why React Native Is The Best Framework For Cross-Platform App Development
Also Read: React Native 0.60 Update: Reasons why React native is Future for App Developers
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