How a Prop-tech Unicorn Solved Resume-Free Hiring with AI
It may seem impossible to hire without resumes, but India’s leading Prop-tech Unicorn demonstrated that it is possible. The company was presented with an unusual challenge: hiring thousands of non-metro field workers who had never made a resume. Traditional recruiting methods simply didn't work for their target candidates from non-metro cities.
This case study shows how Evaluate Ai’s recruitment platform transformed the Prop-tech unicorn’s hiring process, cutting down turnaround time by 70% and tapping into untapped talent pools. Their success story offers useful learning points for companies struggling with high-volume recruitment and diversity hiring.
Every month, the Prop-tech firm had to hire more than 2000 field executives for positions including customer service, sales associates, and property inspectors. However, they were facing several challenges:
No Digital Footprint: Their ideal candidates never had resumes, LinkedIn accounts, or an online footprint. These blue-collar and grey-collar workers from Tier-2 and Tier-3 cities applied to jobs through word-of-mouth rather than online job portals.
Language Barriers: Most of the applicants favoured local languages such as Kannada and Hindi to communicate because they were not fluent in English.
Volume vs Quality: There was inconsistency and delay in screening since the HR team was overwhelmed with manually filtering through thousands of applications.
Geographic Reach: Traditional recruitment methods could not access candidates located in small towns.
Their HR team realised that its manual outreach, data collection, and screening processes were not scalable to their aggressive growth plan.
Evaluate Ai created a three-part AI recruitment process to hire candidates without resumes:
1. Agentic AI Phone Calls for Resume Generation
The initial breakthrough was automated resume generation. Evaluate Ai's Agentic AI Phone Calls reached out to each applicant directly and conducted structured interviews to collect vital information such as name, work experience, skills, location, and job aspirations.
The AI system then generated professional resumes automatically, providing applicants with a proper digital identity for the first time. This method broke the obstacle of resume generation while ensuring uniform data collection.
Mobile-first virtual interviewing was the next step. Prospects were invited for interviews via WhatsApp using browser links in their desired local languages. The platform was optimised to function flawlessly on basic smartphones without the need to download apps.
The AI interview system assessed candidates based on audio and video inputs, testing communication skills, role suitability, and real interest in the job. This method made it possible to interview candidates who had previously never been to formal job interviews
3. Intelligent Shortlisting Process
Finally, the platform ranked candidates based on various criteria set by company's hiring team. Shortlisted candidates were automatically sent via an integrated dashboard and email notifications, making the final selection process easy.
The results exceeded expectations in several metrics:
Scale Achievement: The platform successfully produced over 2000 resumes each month, transforming unstructured candidate data into professional profiles that could readily be evaluated by hiring managers.
Efficiency Gains: By shortening the turnaround time for hiring by 70%, the Prop-tech unicorn was able to hire more swiftly and maintain its aggressive growth strategy.
Geographic Expansion: Evaluate Ai was capable of reaching Tier-2 and Tier-3 city candidates that were unreachable through traditional recruitment mechanisms.
Cost Savings: The company grew its field hiring significantly without the need to increase its in-house HR staff, improving cost effectiveness.
Quality Improvement: Standardised screening processes ensured equal candidate evaluation while reducing human bias in initial checks.
The success was not limited to metrics. Candidates appreciated the multilingual interview process, and hiring managers had access to a previously unexplored talent pool.
The company’s success shows how AI recruitment platforms are effective in handling complicated hiring problems that normal approaches cannot solve. By prioritising candidate experience and breaking digital barriers, they turned a seemingly impossible hiring scenario into a competitive strategy.
AI recruitment is effective when it caters to candidate demand, and not the other way around. Mobile-first strategy, local language support, and resume automation have the potential to unlock entirely new pools of talent.
Ready to revolutionise your recruitment process? See how Evaluate Ai's tested solutions can assist your business in beating the same recruitment challenges. From high-volume hiring, diversity recruitment, or accessing non-traditional talent pools, our AI platform adjusts to what you need.
Get in touch with Evaluate Ai today to learn how artificial intelligence can transform your recruitment approach
