The portfolio and random thoughts of a crazy cat lady.
The Pussy Project
‘Helena Price, a dear friend and talented photographer, contacted me about a project she was swiftly putting together before the election. Like her Techies project, which gave voice to under-represented people in tech, she wanted to help give a face and voice to people who are all too often talked about in the abstract when it comes to politics—women. A variety of American women came forward to share their deep concerns about a Donald Trump presidency. Immigrants, veterans, refugees, abuse survivors—every voice is powerful and shows just how important it is that Trump and his disciples not be allowed to drag our country down with racist, misogynist, Islamophobic and extreme nationalist views and policies. Go read it, it’s fantastic.’
‘For the logotype, I wanted to create something that felt strong but still feminine. I wanted to pay homage to women who helped put in place many of the rights that we take for granted now, constitutional rights that are under constant threat by extreme conservative views. I searched for typefaces with the right personality, and fell in love with Photo Lettering’s Cooper Nouveau, which was re-enlivened by House Industries (originally designed by Dave West). It had the right DNA but needed a lot of updates to feel right for the project, so I redrew the mark, modernizing the letterforms and adding crispness to the connections.’
Helena Price
Helena Price is the founder of Dagmar Studios.
Raised in a small town in North Carolina, Helena has been making photos since she was six years old, getting her start shooting with disposable cameras from Wal-Mart.
Helena spent the first few years of her career working in branding, marketing and communications in Silicon Valley before leaving to start her own photography practice in 2013. Her clientele includes Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber, and her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, Inc. and more. After two years of representation by one of the top photo agencies in the country, she decided to go independent and bring all of her creative and production in house, which she eventually named Dagmar Studios.
She no longer shoots with disposable cameras from Wal-Mart.
