#hmps18

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#HMPS18 Day Two Recap and Twitter Analytics

#HMPS18 Day Two Recap and Twitter Analytics

Day Two of the Healthcare Marketing and Physician Strategies Summit rivaled day one in every regard. The presentations were terrific. My favorite, of course, was the morning session on creating a thought leadership brand position. It is not often we have a CEO of a health system present at #HMPS or any other major healthcare marketing conference. Kudos to Judy Neiman and her team at The Forum for…

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#HMPS18 Day One Twitter Analytics

#HMPS18 Day One Twitter Analytics

The first day of the Healthcare Marketing and Physician Strategies Summit was a great success. I thoroughly enjoyed the sessions I attended. At 2:30pm I facilitated a panel on the use of digital communication tools by hospitals and health systems for crisis communication. My panelists were Crista Latham of MD Anderson Cancer Center and Scott Kerbs of Universtiy Medical Center of Southern Nevada.…

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10 People to Meet at #HMPS18

10 People to Meet at #HMPS18

Today I am attending the 2018 Healthcare Marketing and Physician Strategies Summit (#HMPS18 for those of you on Twitter). When I attend these conferences, I make it a point to meet smart, innovative peers from around the country; it also helps if they are interesting and fun to be around.

Here’s a list of people I think you ought to meet at this Summit. These are really smart people. Some I’ve…

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See You at #HMPS18 Next Week

See You at #HMPS18 Next Week

I can’t believe the 2018 Healthcare Marketing and Physician Strategies Summit is coming up next week. I actually leave for Salt Lake City this Sunday. This year I am moderating a panel on the use of digital tools and channels for crisis communication – both internal and external. I’ve recruited two terrific panelists: Crista Latham, VP of Strategic Communications, MD Anderson Cancer Center,…

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