#hobindia

[hobindia]

#DigitalManifesto @hobindia digital is powerful..power play is defiant, strong and rebellious direction.Layering is key, creating a gradient pattern. #Digital #hobhair #hobsalons #hobindia #salonathome #unisexsalon #digitallavender (at Bangalore, India) https://www.instagram.com/p/CifkAC0pAf_/?igshid=NGJjMDIxMWI=

[hobindia]

THE FUTURE OF SALON IS AT HOME SALON SERVICES

As the outside world becomes more tumultuous, and consumer stress levels rise, the home is increasingly important as a wellness retreat. This is a trend that goes beyond the ‘bath-leisure’ pampering that has been tracking. Consumers are seeking advanced, salon-style treatments that provide serious levels of calm and relaxation, all in the comfort of their own home. For beauty brands and service providers, this is a chance to make a real difference in consumers’ stressed lives. As per our discussion with Tanya Singh, Director of Beauty & Salon Operations at HOB-HOUSE OF BEAUTY who’s already stepped into the -salon at home space, about the products and services that will resonate and win. "Many of us are looking to adopt advanced beauty fixes as part of our regular home routine,” says Tanya. “What was once a salon treatment is now something that can be done on the sofa, chair, in your offices or any hotel room? “People are definitely more adventurous with their salon and beauty routines in the home. We see the kinds of beauty and salon services that you would have traditionally had done in salons now being DIY. Treatments like haircut, waxing, facials are becoming DIY and at the same time salon has to go couple of notch above in redefining leisure and luxury in their salon at home services. We at hob-house of beauty salon at home services always keep focusing on how to blend our proficient at home salon services with luxury to relax, revitalize and rejuvenate our consumer at their doorstep without any hassle of travelling or waiting in queue. Whether on the sofa or in a salon environment, consumers still want their product experience to be soothing. “When developing home wellness products for anxious times, the key question is: what does the consumer want to feel like when they use that product?” says Tanya. “The physical, sensorial experience of using a product at home is key. The fragrance, the texture, the glide as you rub the product in, these are all things that will help a consumer feel comforted, relaxed and distressed by what’s going on beyond their front door.” With consumers eager to bring new wellbeing experiences into their homes, brands have the opportunity to make a big difference in their customers’ private lives. The home is definitely the new beauty hotspot.

[hobindia]

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