#honsproject

[ollershonsblog]

I’ve been posting a lot of music here and there, purely because that’s what I do anyway, but also to gauge reactions and how quickly I can generate “likes” and views on facebook. 

I posted a song I had recorded with this female singer, Alicia Santana, who has a great voice, is getting quite well known in and around the local Edinburgh scene and also has sizeable gathering on her social media outlets. 

She doesn’t post a great deal but what little she does post, even small things like picures and clips of her singing, generate a lot of views on her facebook and Instagram pages. 

i thought it would be interesting to see how alicia’s presence on my social media output would affect my audience response, if at all. I had reason to believe it would as she reposted one from my previous ep onto her sounbdcloud, and as a result has amassed over 200 listens and several downloads in stark contrast to the rest of the ep which still has barely any. 

I was initially expecting a massive surge of likes and views after posting this but I was surprised to see how gradual the reception has been. 

It has been up for 18 days and has still only amassed 120 listens. however, in contrast to the usual influx of listens I amass from soundcloud this is still a big improvement.

from this, I can gather that “piggy backing” on other peoples hype train can be a relatively effective tool 

https://soundcloud.com/ollerzmuzzik/no-stars-acoustic-ft-alicia-santana 

[ollershonsblog]

Developing my Aim

"In the aftermath of a massive surge in technology and the use of data sharing, music labels and artists are still struggling to navigate an industry that has been crippled by a lack of generated sales and interest due to digital downloading and a further diminishing physical market. In an industry where having a strong brand and marketing presence as an artist is essential, new artists are increasingly disadvantaged as music labels are required to restrict what previously would have been a considerable amount of money when investing in new acts or artists have little or no label backing or interest whatsoever in a market that has become overly saturated with musicians and artists competing against each other in an omnipresent internet.

However, many artists have made a name for themselves by using clever marketing tactics and fan loyalty schemes using social networking and online communities. I intend to explore and research such methods and therefore use social media marketing techniques to advertise and promote my own musical project and my forthcoming début ep. Using what I've learnt in my research, case studies of artists who have been successful in shaping an online community of fans and my own previous experience I will create an effective marketing strategy which can be implemented by anyone with a basic knowledge of social media.”

Context

Ailing music industry

problem

Musicians unsigned to lables have no money for massive marketing campaigns

Solution (whit yer gonna do)

research and experiment different online marketing techniques

Method (how)

Undertake an online campaign leading up to release of a solo ep

(Possibly suggest the outcomes)

My project aim

What are my ideas/focusses?

Online music marketing

Online international music communities

Specific artists with large online fanbases

Discussing the dynamic of online music communities compared to local widespread communities

Discussing the impact this has had on the music industry in general

Comparing social reactions to certain marketing campaigns and angles

undergoing social networking marketing campaign and assessing the results

[ollershonsblog]

Introduction

Hello everyone

In undertaking my final year of my degree I have to undertake a project of my choice. So basically, I have to lead this project myself

I’m going to be focusing on social media and how successfully (or more effectively) musicians can use it to market their music or brand or simply get themselves noticed online. 

This blog will be for my notes to help me keep track of my project and, initially, start to form it. 

Feel free to follow and add to it to help me out :)