"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal that explores the psychological principles behind why some products and services become habit-forming for users and how companies can design products that create habits in their customers. The book provides a framework for understanding how habits are formed and how to use this understanding to create products that people will use on a regular basis. It covers topics such as trigger-action pairs, variable rewards, and the role of emotions in habit formation. "Hooked" is geared towards product designers, marketers, and entrepreneurs who want to create products that become an integral part of their customers' lives. #hookedbook #nireyal #behavioraldesign #habitformation #productdesign #persuasivetechnology #psychologyoftechnology #businessstrategy #startupsuccess #entrepreneurmindset #bookstagram #reading https://www.instagram.com/p/CmlukXBugO-/?igshid=NGJjMDIxMWI=