Good times spinning for my guy Bill Koenigsberg’s co @horizonmediainc last week. Always a pleasure to spin tunes for the Koenigsberg fam also shout out to @geico 🙌🏾#horizonmedia #gieco #adjandaphotographer https://www.instagram.com/dhundee/p/BxclOalhtCH/?utm_source=ig_tumblr_share&igshid=veva3tsc78zl
Just found this one from from the hollerday event. Much love for my guy Bill Koenigsberg founder of Horizon Media always a pleasure!! _______________ #djlife #friendsandfam #adjandaphotographer #horizonmedia #dhundee #specialevents
Facebook’s interest in buying social mapping app Waze
New features for Google+ Hangouts
Brands who are doing well on Pinterest
Mastercard’s new social command center
…and plenty more!
Facebook
Facebook Previews New Features For Home, Which Is Near 1M Downloads And Increases Users’ Time Spent On Facebook By 25%
“Facebook will add a better “NUX” or new user experience that it internally refers to as “Blue’s Clues”. When users first install Home, they’ll get a deeper walkthrough of how to use gestures to reveal their app launcher, chat, and use other features. Little blue instructional boxes pop up as you first navigate through Home. They explain what a button or gesture does, and encourage you to try them to continue through the tutorial. This should reduce confusion and frustration, and get more people to give Home a chance.”
Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users
“Facebook earlier this year reported that it passed 1 billion users, and it’s likely that the next billion will not be in the U.S. Waze has around one-third of its users in the U.S. with the rest worldwide. Facebook’s past acquisition of another Israeli startup, Snaptu, which develops services for feature phones, was another deal that helped the social network tackle the burgeoning population of mobile users in developing markets; Waze, however, would help the company take aim specifically at smartphone users.”
Vine
Twitter Vines Get Shared 4x More Than Online Video
“Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What's more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”
Google+
Google+ Hangouts On Air Now Process Videos During Recording, Allowing For Live Rewind And Immediate Publishing
“Other tweaks in this push include higher quality versions of a Hangout On Air via your mobile device, which is nice since these can be kind of grainy, depending on your connection at the time. Additionally, live broadcasts will now start without having to refresh a page, which was a real pain in the ass. Now if you visit a page that has the embedded On Air player, it will just automagically start playing.”
Tumblr
Tumblr’s Teenaged, Double-Edged Sword
“Tumblr doesn’t owe its success among teens solely because of its pseudonymous qualities. That helps, but, more simply, it has become the digital upgrade to that demographic’s earlier tools for cut-and-pasted self-discovery: the repurposing of media and content to reflect their interests and fandoms, likes and hates, newly forming opinions, and more.”
Reddit
The Truth About Reddit
“Reddit has become, simply put, mainstream media. As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don't check the so-called social-news site regularly -- or at all -- constantly experience the Reddit Effect...”
Pinterest
15 Stats Retailers Should Know About Pinterest
“Pinterest has been the belle of the social media ball for some retailers, who are seeing nice traffic referrals from the social sharing site. Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch of early adopters on the coasts and it leads to actual sales. Here’s 15 stats that retailer’s should know about Pinterest...”
5 Brands Winning at Pinterest
“According to data from Digitas, 70 percent of brand engagement on Pinterest is generated by users, not brands themselves. But of the brands that are on Pinterest, some have figured out better than others how to make use of the social image-gathering site. And clearly there is value in Pinterest users. According to Sephora, it’s Pinterest followers spend 15 times more than their Facebook fans”
LinkedIn
LinkedIn, On The Lookout For More Stickiness, Adds Channels With Curated Content On LinkedIn Today
“Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected people deemed influential (LinkedIn’s list of “influencers”) in the given topic.”
Emerging Companies/New Platforms
Myspace’s Pitch to Brands
“The first brand to buy into new Myspace’s pitch was Chevrolet. This past March at the SXSW festival in Austin, the auto brand partnered with Myspace to put on a “Myspace Secret Show.” As one of the premier sponsors of SXSW, Chevy wanted a way The campaign involved three nights of musical performances by an undisclosed list of 10 musical artists and bands. The artists were told to promote their shows via Myspace.”
With 4M users, Hipstamatic unveils Oggl, a standalone iOS social networking app for your best photos
“Hipstamatic, the makers of a self-titled iOS photo app that competes against Instagram, is unveiling a brand new standalone app called Oggl. The company seeks to evolve its three year old service and provide a new experience that doesn’t center around adding more filters, but will help engage its 4 million users. Oggl is available starting today on an invite-basis.”
Brands
Inside Mastercard’s Social Command Center
“The social command center team works with Mastercard business units on ad hoc reports for specific initiatives. For example, through a study of 85,000 conversations on mobile payments, Mastercard discovered early adopters express frustration over acceptance at point-of-sale and perceived lack of customer support, while non-adopters cite security and confusion over the array of options as core concerns and possible barriers to entry. These insights helped Mastercard craft the MasterPass digital wallet announcement at Mobile World Congress.”
Miscellaneous
Grey Spain Creates Viral Outdoor Ad
"Grey Spain has shown the way with a campaign for Aid to Children and Adolescents at Risk Foundation to raise awareness of child abuse. The brief for the campaign was to speak both to adults and children — no easy feat. Grey used a “lenticular top layer” to create outdoor ads that changed based on the perspective you were viewing them from. This allowed for an execution that shows a sad child image to those over 4’ 5” while those under that height see bruises on the child’s face. Adults see copy reading, “Sometimes, child abuse is only visible to the child suffering it.” Children see, “If somebody hurts you, phone us and we’ll help you.” This allows the child to see the message even when accompanied by his abuser."
Tablet Purchases To Drive Mobile Content Revenues To $65BN In 2016, Up From $40BN+ In 2013, Says Juniper
“As tablet ownership and usage continues its upward trajectory, little surprise that more people are expected to be paying for more stuff on tablets in the coming years. But analyst Juniper Research has put out a new mobile content revenue forecast predicting that purchases on tablets will be the primary engine for growth — ergo: beating out smartphones — in the mobile content market over the next three years”
