Social Media Won't Transform Corporate Recruiting Unless It Grows Up
Via Scoop.it - Digital marketing & social media
Great article on Forbes with 2 major obstacles to talent communities creation by companies:
First, a fear that companies will try to engineer communities into existence when their value lies in their authenticity. As these communities develop organically, savvy companies – having tossed out the marketing façade – will reveal their culture and establish relationships, on an equal footing, with potential hires.
Second, an environment shapes the type and quality of interactions that take place there. Social media is no different. To truly foster a forum for connection and sharing, internet architects will need to design talent communities with these goals in mind. Jonathan Harris says: It is often called the social web, but “garrulous web” might be more appropriate. Yes, there is more social communication now than at any other time in the history of the world, but much of that communication is chatter…there needs to be a place for deeper, longer-lasting communication too…we need to take responsibility for the types of behavior those spaces are likely to encourage.