In my opinion this is the LOML music video. The circus, the stunt, the masks… it just clicks, ins’t it? And the choice of costume is not accidental. Of all the costumes in the world why a bird? Birds are caged because people want to hear them sing and Harry has a bird cage tattoo so it’s not the first time that he has made this association. All we know about the mv for now is that Birdrry is being fired into the air by a cannon (X Factor? Sudden and uncontrollable success?) and that he finds himself in the middle of a circus (music industry, stunt, pr) where everything is a show and there is nothing real. This is why it makes sense that it could be the LOML mv... and besides, if you try to listen to the song imagining a video like that, the music fits.