Apr 19, 2021
Why use market segmentation ?
Why use market segmentation ?
Why use market segmentation? The myriad breakfast options available to consumers in a supermarket are not down to manufacturers’ altruistic desire to appeal to everyone’s tastes, but the more prosaic imperative of maximizing profits. Segmented marketing is almost always more commercially effective than mass marketing (that is, where everyone is targeted in a uniform way). This is because: -Buyers…
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