Twitter launches Launches Fleets- disappearing messages
Observation: Twitter launches its new feature Fleets, which are disappearing messages similar to Instagram and Facebook Stories, WhatsApp status.
Why: Company introduced fleets as a way to elevate the pressure of users tweeting and having their tweets permanently on their feed. Now user can share texts, photos, videos, and Tweets, and they disappear in 24 hours. Fleets are visible to your followers.
The story feature was first introduced by Snapchat quickly Facebook adopted the feature had it on IG and Facebook as a feature. Stories are the modern smartphone way of socializing. They are quick to post and elevate the pressure of having to get likes or retweets from a post.
People are spending less time scrolling on peoples timeline and engaging in their pictures rather time is spent watching short videos from stories.
-BT