#hyhob

[hyhconsumerandbrand]

Netflix Subscriptions plummet

Observation: In a shocking display of a lack of awareness, Netflix used a sexualised image of young girls on a movie poster. The movie itself is about a group of young girls who find friendship and acceptance in a dance group.  #CancelNetflix” became a trending topic on social media, and according to Forbes, a Change.org petition threatening to boycott the platform had amassed over 650,000 signatures.  Why: The sexualisation of children in a time where the seemingly ever growing numbers of sexually trafficked children is growing, its particularly insensitive to be doing something like this. 

Future: As with all things, brands need to be very careful about offending societal norms.  - BR

[hyhenvironment]

California Bans The Sale Of Fur Products

Observation: The new legislation means that it will be “illegal to sell, donate or manufacture new fur products in the state,” but leather, cowhide, shearling, religious pieces and items used by Native American tribes are exempt. Additionally, the state passed a circus performance bill, which prohibits the use of animals like tigers, elephants and others in circuses.

The Why: Protections are extended beyond humans to all of nature.

 - JS