Netflix continues to steal share from DSTV
Observation: 70% of tech-savvy South Africans subscribe to Netflix. Only 30% of them also have DSTV and 50% claim they cancelled DSTV after subscribing to Netflix. This is validated by FNB confirming that South African’s spend on Netflix has doubled.
Why: This is no surprise with DSTV costing R900 pm for premium and data prices dropping
Source: MyBroadband Netflix survey among n= 1867 tech-savvy South Africans
Google Trends graph: Blue = DSTV, Red = Netflix
-CS










