one of the things to remember irt companies arguments against piracy (i.e lost profit) is that they can make the exact same argument about second hand games (and have)
as far as they're concerned every time you sell a game you own or lend one to a friend, thats a lost sale. its why microsoft tried to digitally tie all your physical games to a console when they first announced the Xbox One. its why they're all so gun ho on digital games; because you cant resell digital copies (or easily return them)
this is also one of the reasons nintendo games never go down in price: it keeps the second hand market so high that theres little difference between buying first or second hand, so why not buy straight from nintendo? its *also* why they've never made complete versions of BOTW/Smash bros. etc. with all the DLC: that way even if you do buy a a second hand game they will still be able to profit off it because of their never-going-down-in-price DLCs
and its also why, back in the 80s/90s, Nintendo tried suing blockbuster for renting their video games