Hyperlocal marketplaces have been making a lot of buzz these days. Just last week, two hyperlocal delivery ventures raised massive funding. On one side, Zopper, a hyperlocal mobile delivery marketplace raised $20Mn in series B round funding from Tiger Global and Nirvana and yesterday, on the other side, Chandigarh based Jugnoo raised $5 Mn in Series A funding from Snow Leopard and Paytm.
Increase in the number of startups in this particular space and the growing interest of investors, highlights the amount of potential in Hyperlocal space which has now made delivery of everything from groceries to mobile phones to medicines, directly from the stores near your home easy, along with an upper hand over ecommerce in terms of faster delivery, less shipping costs and trust of the consumer.
In recent times, apart from new startups, giants like Amazon too have entered this space, making it look much more promising.
The demand in the hyperlocal delivery which is already skyrocketing with consumers becoming more aware and pro-technology, people now feel much more comfortable by getting everything with a click of a button. “Running an errand has been redefined by hyperlocal and on-demand ventures. Consumers want to buy groceries, stock up for the month etc. in a more intelligent fashion than the old-school way. Eventually, everything will become on-demand in a literal sense. Getting one’s medical reports, household chores or laundry and cleaning services etc, will be executed the hyperlocal way,” says Samar of Jugnoo.
He further adds that the way things are moving, it won’t be long before ecommerce is replaced by hyperlocal. The options are way more and the turnaround time is way less in hyperlocal. But on some level, a collaboration could also be explored between the two models.
Experts are of the view that Hyperlocal delivery will grow strong in the areas where the product demand is immediate such as pharmacy, grocery and gifts to some extent.