Exclusive Interview: Rakesh Raghuvanshi on Turning Local Searches into Sales
Rakesh Raghuvanshi reveals how Sekel Tech empowers businesses to convert local search intent into real sales with hyperlocal engagement tool
In a world where local businesses often struggle to stand out in an increasingly digital marketplace, Rakesh Raghuvanshi, the founder of Sekel Tech, has been on a mission to change the way customers discover local stores online.
Sekel Tech’s approach centers around solving a significant gap in online local search — something that even Mr. Raghuvanshi himself experienced first-hand. In 2013, he faced frustration when he searched for “shoes near me” and couldn’t easily find a nearby Nike store. This moment of realization sparked the birth of Sekel Tech, a platform designed to help brands show up where it matters most: right in their customers’ neighborhoods.
Sekel Tech stands out in a crowded market by offering a truly integrated hyperlocal and omnichannel solution. “We are the first to offer an Omnilocal solution, which helps brands manage and promote their local inventory effectively across multiple platforms” . The platform captures real-time data on inventory, pricing, store performance, and customer behavior, syncing it weekly across channels to ensure timely and accurate signals are sent to potential buyers.
