#hypothesisandvalidation

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Combined Class Presentations of 21/11/2013 and 28/11/2013

Hi guys!

Here are the presentations of the two last classes! You can find here our Business Models 1.0 and 2.0, our Revenue Streams, Price Model, Key Activities, Key Resources and Key Partners. You can also find some pictures of our demo app and of our first client order and process!

Further on we are going to post more detailed posts about the changes in our BM and on the testings and hypothesis so please stay tuned!

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Interview's Form

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Interview's Script

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Class Presentation 03/11/2013

Class Presentation 03/11/2013 from Diogo Cardoso

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Please find our survey above and take a minute doing it please. Is for a good cause ;)

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Interview Briefings 1.0

Below you can find the briefings of some of our first interviews! Stay tuned for more.

Briefing Interview #1 (Ana, Student)

The fact that she goes almost every week to Porto, and carries a suitcase with her gives her the opportunity to take her dirty clothes to Porto, where she cleans them and brings them back in the following week. However, and very interestingly, at home in Porto, they use a pick-up/delivery laundry service which is not very known and only serves a specific area of Porto, but she clearly pointed out the main conveniences of the service, specifically when large amounts of heavy clothes are involved. Another interesting fact is that she was very enthusiastic about the service, mainly the personalized box and the hotspots. Also despite she probably wouldn’t use the service at the moment (because of going to Porto each week), she could start using it when and if she starts to work in Lisbon. She emphasized a lot a need for good communication in order for us to show to the public the main advantages of our value proposition, that in her opinion should be mainly based in a time/price relationship (i.e., the timeyou spent using this service, and especially if it is not that much more expensive it truly compensates using it).

Briefing Interview #2 (Rui, Student)

He mainly does his laundry, particularly bed clothes, at his home in Lisbon, but takes some of its clothes back at home to Porto. He is a very concerned person regarding the price of the traditional laundry services, which he perceives as expensive and costy. However he would be willing to use the service, especially in the future when he would start to work and would have lesser time at home (right now he has that time to do domestic chores like laundry, even if he doesn’t like it very much), but the price should be exactly the same, at least, as the traditional laundry price. He thinks that the personalization value proposition we offer is something very interesting and unique that we should communicate as much effectively as we could. He pointed out that even though the hotspots are a good idea they should be in an accessible place but as much private as it could be (doesn’t want to be seen with his dirty clothes).

Briefing Interview #3 (Inês, Student)

She completely dislikes doing domestic chores and avoids doing them as much as possible, and relies more on her flatmates to do that. Particularly regarding to clothes, because she is very highly aware of her clothing and her appearance she needs to have a high degree of confidence about the people who take care of her clothes. Right now, she mainly uses her Lisbon apartment to do her clothes, or tries to bring them to Porto, to wash them at home. She also had a special concern regarding the hotspots, but more about the way the clothes are conditioned and taken care and also due to security issues (people can’t have access to her clothes and to the hotspot’s inside = is too much of a liability due to the price of the clothes).

Briefing Interview #4 (Diogo,Student)

It’s another male student living away from home for the first time. He believes laundries are major time savers that are really helpful in reducing time spent doing domestic chores. He has a housekeeper that goes once a weak to clean the house but she doesn’t do laundry. He usually takes back home, during the weekend, part of the dirty clothes to get cleaned but he is coming back less often so he needs to do it at home. He would be willing to use our service, mainly due to the convenience of it but the quality should be at least the same as he would get from a regular laundry service, and the price should not be that much higher (the premium for transportation should be indexed to each order and not to each cloth). He considers a challenging service to put forward especially due to the fixed costs involved in the operation.

Briefing Interview #5 (Bernardo, Student)

Doesn’t completely dislike doing its domestic chores, although right now he doesn’t take too long as well in doing them, since he has a housekeeper that goes to his apartment once a week. Like that he doesn’t think he needs right now a laundry service, especially because he also takes part of its clothes to Porto and he thinks going to a laundry is very inconvenient. With a service dedicated to students he could use it but he is afraid of the price that should the same as a regular laundry service. Also the clothes shouldn’t be compromised because he considers them as a valuable item, so quality of the service is a very important aspect for him. Another important aspect referred is the fragmentation of the market, which is one of the main aspects perceived by the clients and to arrange a centralized service could be very difficult but, if done a major milestone.