IAB Training Series #7: Successful Programmatic Marketing
(Go beyond the jargon, understand your own Ad Tech needs and guide your key Stakeholders towards the right investment decisions)
Why Attend
You are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM .... but you want to understand more clearly how they work together to help you maximise your marketing and sales efforts. And learn a hands-on approach to your own ad tech needs.
You want to hear from those who have taken the automated ad buying and selling journey and find out how they steered through the digital fog and created blueprints suited to their needs.
Before worrying about ROI of your plans, understand your Ad Tech needs. They now form the cornerstone of any modern marketing requirements.
This is your chance to join the best in the industry in a small and personal environment and engage in our interactive session - and as an IAB Training Series, you can guarantee this will be all quality, no sales pitches!
What You Will Learn
We will kick off the session with reflecting on the foundations of the ecosystem and its landscape. We will then outline the options open to brands, with a perspective from one brand owner's experience. This will be followed by a walk through the programmatic journey through the publishers' lens and what it takes to succeed in this space, rounding the stimulus presentations with a new on the hot issues of 2016.
We will then break out into interactive working groups with experts from our Marketing & Ad Tech Committee who can help you with any questions and provide advice on how you too can evolve your business to be more effective in today's tech-necessary marketing environment.
Event Details: Date: Thursday, 26th May 2016 Time: 1 pm - 5 pm Venue: LinkedIn, Marina Bay Financial Centre Tower 2, Level 30
RSVP your attendance by clicking here.