Nov 23, 2022
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✿ @isconsz ✿ | REQUEST
Icon BR First Drive Review | Craftsmanship over nostalgia: http://bit.ly/2RdNvRn
Years ago, when the 2020 Ford Bronco was still just a glimmer in a future PowerPoint presentation, Ford's executives and engineers sought advice from a handful of Bronco and off-road industry influencers to discuss concepts for the coming SUV. According to Icon, company founder Jonathan Ward was in the room to tell Ford what he thought the 2020 Bronco should be. He undoubtedly had some strong opinions on the topic, since his company has been building hand-crafted restomod classic 1966-1977 Broncos that cost an average of $240,000 since 2011. This wasn't the first time an automaker tapped Ward's brain about a future 4x4. His other company, TLC, began restoring and restomodding Toyota FJ Land Cruisers in the 1990s, and Ward was consulted by Toyota on a project that would eventually become the FJ Cruiser. Icon is partially credited with igniting the current first-gen Bronco Fever that is fixating the collector car hobby. Classic Bronco prices have been jumping for the last five years, becoming a status symbol for Hollywood celebs like Simon Cowell, Jeremy Piven and Kiefer Sutherland. David Letterman owns an Icon, and it's in the process of building a truck for Joe Rogan
More: http://bit.ly/2zMBoUz
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