Slice Swayaamvar Campaign
At iContract I was lucky enough to work with some of the biggest brands in India and was even luckier to be part of the team - right from when there were just two of us managing the digital account of Shoppers Stop India, till the team grew to more than 20! During my second year in iContract, I got the chance to work on the pitch for the digital mandate of Pepsico Slice. Of course, as part of the team that won the account for the agency, I was elated! We did work days (and many many many nights) to get this prestigious account. Cut to the launch of Slice Swayaamvar, the immersive campaign. The digital innovation ad an interactive film where the user could follow, none other than the gorgeous Katrina Kaif across India to explore the limited edition Mango-flavour drinks. The user could also experience the culture of the regions. The immersive video was housed on a website and visitors could interact with the bottles of the Mango drinks and even with Katrina through various gestures which were prompted by the website and the app.
This Award winning campaign is one of my most favorite campaigns I had the pleasure of working on!
Take a look at the following video to explore the campaign.
