IDAT306/7 Final Year Project
Dissertation topic of study:
Throughout the year my dissertation topic has developed and changed a lot. I started by simply looking at the practice of user experience design and studying what different aspects affect user experience on a website. As a designer I was naturally more interested in the visual side of user experience design and decided to look at how visual elements affect user experience in more detail. I began to explore the practice of visual design and look into what visual design encompasses. From this I decided to focus on one visual aspect of design; colour.
I began to explore the different ways in which colour can be used and found that there are many different uses:
- It can be used to visually balance a design
- It can be used to make elements appear more dominant that others
- It can be used to convey a strong sense of identity
- It can be used to evoke emotions from users.
I found myself more interested in the human side of Human-Computer Interaction and decided to focus more on user emotions responses. I began looking into more detail how colour can impact on user emotions. I explore how individual colours evoke different emotion and how the inclusion of colour in its entirety affects users emotions. My findings suggested that colour is hugely important in design and can be used to instill specific emotions within users that affect their subsequent navigation and perception of a website.
The major conclusions that I drew were that colour has the ability to affect user experience through its ability to invoke emotions and that it has a practical value should ux designers wish to use it as a catalyst in design.










